CaNikon will have to enter the mrrorless market.....
...in a more meaningful way.....IMO.
Recently we had a thread posted about the demise of the 4/3 camera and that morphed into discussing sales of m4/3, and mirrorless cameras in general. I thought it might be better to start a new post to discuss recent sales trends etc. I think it is a timely topic because the last 12 months have really been interesting in the camera market. Below are 4 graphs (apologies for the poor resolution).
Graph #1
This shows an increase on mirrorless sales while at the same time DSLRs continue to decline. I believe that CaNikon have to be looking at this with great concern.
\"According to The NPD Group, overall mirrorless camera revenue has grown 16.5% over the past 12 months, with DSLR sales declining approximately 15% over the same period. During this time, Sony has experienced a robust 66% boost in their company\'s mirrorless camera sales, strengthening their dominant position as the #1 overall mirrorless brand, a position they have held for 4 consecutive years.\"
Graph #2
Sony sales are up substantially. This graph is represented in terms of % so one must be cautious about over interpreting it - this could be said for all of these graphs. A sale of 2 cameras vs 1 is 100% growth, but in terms of real numbers it is still very small. Yet, we all have seen the interest Sony mirrorless has evoked in our small FM online community. I have noticed quite a few Canon shooters switching to Sony because of both the sensor DR and the resolution (which Canon has now answered, at least in terms of resolution) and also because of form factor. Sony now has its own forum!
Graph # 3
As is typical, it is the younger crowd that accepts change faster. This graph shows the age of first time mirrorless buyers.
\"First time buyers in today\'s ILC market will play an integral part in future growth of the segment, especially considering the increasingly younger customers that are buying into new systems,\" said Ed Lee, group director of the Consumer and Professional Imaging group at InfoTrends.\"
Graph #4
This graph shows the use for mirrorless.
\"For now, most mirrorless cameras are not purchased for use in professional environments, but that may quickly change as we move forward.\"
\"Looking at trade body CIPA\'s most recent shipment data to the Americas (CIPA\'s grouping that also includes South America and Canada), tells a similar story. Shipments of DSLRs in the twelve months to April 2015 fell 19% by volume and 9% by value, compared to the previous year, while mirrorless grew 36% by volume and 50% by value, over the same period.
This leaves shipments of mirrorless cameras making up 16% of ILC shipments by volume [in the US]: still some way behind the 26% figure they represent in the rest of the world over the same period. This suggests there\'s still room for growth, unlike Europe, where volumes have contracted slightly (amidst sharply dropping DSLR figures).\"
Sep 18, 2015 at 11:18 AM
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