But you should take into consideration the expected unit sales of this niche product, which is targeting a niche product (Leica M users) who would like a cheaper option or back up body. As you already mentioned, manufacturing cost is highly dependent on quantities. Leica mentions 8-9 million euros as developing cost for the M9, which arguably is just an M8 with a larger sensor.
I am not sure how many FF modules Ricoh can sell, but I am sure that if Ricoh believe they can sell their module for 3K instead of 2k or 1.5K, they would not hesitate to do it.
But you should take into consideration the expected unit sales of this niche product, which is targeting a niche product (Leica M users) who would like a cheaper option or back up body. As you already mentioned, manufacturing cost is highly dependent on quantities.
I am not sure how many FF modules Ricoh can sell, but I am sure that if Ricoh believe they can sell their module for 3K instead of 2k or 1.5K, they would not hesitate to do it.
Sep 13, 2012 at 11:33 PM
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