I see a use for this in a difficult-to-light situation type scenario sort of thing. It`s probably got parachutic (?) qualities. Attached to a speedlight, it could be thrown a fair distance and then the flash triggered remotely when appropriate, thus rendering the subject perfectly exposed from on high. It may also double as a propaganda device, it could be pre-loaded with business cards which would be strewn around when the flash fired.
I think I have to go and lie down now.