If you sell prints on line and through you directly, are you pricing them the same, or different?
I sell 8x10s (since that's a standard size in our world) for $39 ala carte, or $24 in a package. I have no problem getting this price.
Online for weddings and families I charge a tad more than my package price ($26.40 ).
I got an email from my webhost and talked with a friend that uses a different company and both web companies show 'average prices' for photogs that use their services. Both are listing wedding 8x10s at around $18.
His prices are closer to that amount and he sells more than I do.
So I'm considering changing the online price, but then how do I explain (if asked) why the online price is lower than the studio price?
I keep pondering if I should lower the price of prints I sell on line.
One thing that I think is a problem is that customers don't care how much work you put into something and think only that they could get an 8x10 printed down the street for a few dollars.
I'm well aware of the difference in print qualities, but customers aren't. They may not even see the difference in quality unless they had the exact same photo printed by a good lab vs a part time 16 year old kid at wal-greens.
Also I KNOW I am NOT selling paper, but then there's the real world that I'm dealing with.
Though I don't like the idea I think I would rather sell twenty 8x10's for $15 each than one 8x10 for $30.
I don't know that I understand (just woke up from a nap)... but if you're saying that you'll charge LESS online than in studio, then the reason for your cost is that you're the one putting in the work when it's ordered through you, whereas the online orders bypass you and go directly through the lab. At least, if online orders aren't coming to you to handle (mine aren't).
We only sell prints online. If someone comes into the studio, there is no chance that we will spend time on selling anything less than a canvas or album. You just don't see significant print orders consistently enough to make it worth the time spent working on them.
The Grays wrote:
We only sell prints online. If someone comes into the studio, there is no chance that we will spend time on selling anything less than a canvas or album. You just don't see significant print orders consistently enough to make it worth the time spent working on them.
-Zach
+1
I keep my prices (net to me) the same for direct verses web. I do the same amount of work on each print order and want to be ethical on my pricing. Why would someone charge two different rates for the same item. I really hate when business do this, so I am not going to start. I charge a bit less for my sport event prints because they require less retouching, but that is the only difference and I feel it is justified. I am higher than the average prices on my hosting site: instaproofs, but my thinking is a lot of sellers on there are part-time photographers that don't have to pay for my type of overhead.
