p.2 #1 · Local Hospital wants to use picture on billboard
Healthcare is in a crisis. Medicare/Social Security is in dire straits. The burden put on Healthcare from our failing Medicare/Social Security system is impossible to manage. Hospitals ( I am catgorically speaking of non-profit hospitals ) are having a very difficult time achieving any bottom-line. Yes, healthcare is a business and like every business in a capitalistic society the cost structure of the business is passed on to the consumer. Medicare reimbursement rates are close to 35 cents per dollar charged. Drug costs are astronomical with some emergency injections costing in the $5,000 range. Equipment suppliers continue to rasie cost on new technology. The cost to care for the uninsured is huge. All of these costs are passed along to the consumer. Even then hospitals normally have about 30 to 35 cents out of every dollar to pay for labor, equipment supplies insurance etc. In a wonderful world not for profits are making 8% margin. Most including my hospital are making negative margins and struggle to maintain a positive cash flow.
Should you charge the hospital for the picture use? Yes you should. They have a budget for that sort of thing and you should charge a fair price. I am only writing this to present the hospital perspective. It is what it is.....
Wayne
CEO of a 220 bed not for profit Catholic hospital in Texas.
p.2 #2 · Local Hospital wants to use picture on billboard
According to Fotoquote (the industry-standard pricing guide) -- 1 to 3 billboards for 1 year is worth $3,000.00. For 6 months it's worth $1995.00. Remember that everything is negotiable.
Always charge something for your work. If the "buyer" isn't willing to pay -- and pay what your work is worth -- walk away. Most of the professional photographers I know are going bankrupt because of amateurs who give their work away just to see it in print.
Or on a billboard.
And yes, what we pay for stitches is relevant. Around here, most of the hospitals have permanent offices for their construction company's use, just so as soon as the current new wing is complete, they can start building another. Most of them have the money, it's just a matter of getting them to cough it up. This is especially true if the hospital is owned by a large corporation such as Integris.
Everything is relevant regardless of who we try to sell our work to -- hospitals, car dealers, skateboard manufacturers. Whoever.
p.2 #3 · Local Hospital wants to use picture on billboard
Mark1958 wrote: If they were using it as an art piece to decorate their walls for patients and families, I would consider putting my name as credit on the photo and doing it as a charitable contribution and take it as a tax write off.
My niece recently had a hospital purchase a number of her photos to decorate their walls! She charged the going rate for photography art that she found out when researching decorating specialists in her area. She made enough from the job to pay off all her credit cards!
The hospital is delighted with the work, and will be ordering more in the future. A business expects to pay for work done, just as they expect to be paid for work done!
Don't underrate yourself!
p.2 #4 · Local Hospital wants to use picture on billboard
mkweaver wrote:
My niece recently had a hospital purchase a number of her photos to decorate their walls! She charged the going rate for photography art that she found out when researching decorating specialists in her area. She made enough from the job to pay off all her credit cards!
The hospital is delighted with the work, and will be ordering more in the future. A business expects to pay for work done, just as they expect to be paid for work done!
Don't underrate yourself!
Absolutely, Martha!!!! The world of professional photography is dying because of people willing to give their work away just to see their name "in lights," so to speak. Tell your niece to keep up the good work, and to keep on placing a worthwhile value on her work. Bravo!
She charged the going rate for photography art that she found out when researching decorating specialists in her area. She made enough from the job to pay off all her credit cards!