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 p.2 #16 · Canon pushing hard on Full Frame Sensor | |
uz2work wrote:
As others have said, the linked web site is just a part of Canon's marketing.
The 5D is their only new body in close to a year, and there probably won't be any totally new bodies for a while. Canon needs to make an effort to convince people that there is a reason to spend 2 1/2 times more than they would pay for a 20D and to buy the 5D instead.
With regard to the APS sized sensor, I will be shocked if it isn't around for a long time. Canon's profit and loss statement does not depend on how many 1DsII's, 1DII's, or 5D's that it will sell. By sheer volume, the money is made and the competition is at the other end of the market. If Canon and Nikon can make a high quality DSLR now for under $1000, the push will be to make one for under $800. Then it will be to make one for under $600, and then $500, and so on. Even if the cost of producing sensors has and continues to come down, the sensor will continue to be the most expensive part of the camera, and a cropped sensor will always be significantly less expensive than a FF sensor. At the entry DSLR level, saving even a few dollars is what will give Canon a competitive edge, and the cropped sensor is what allows them to do so.
Also, with regard to all of the cheers that Canon is getting for finding a way to make a less expensive FF sensor, I think the progress is not as great as it would appear to some. We have, perhaps as a result of Canon's marketing,
come to believe that Canon has found away to drop the price of a FF camera from $8000 to $3000, and they have, but only a part of that price drop comes from producing a FF sensor less expensively. If Canon had not stripped the 5D of 1-series build quality, AF, and other features, the 5D would be selling for
$5500+. At $5500, compared to an $8000 1DsII with 33% more pixels, the price of the 5D would not be nearly as impressive. I would guess that the truth is that Canon has produced the 5D at its $3200 price by a combination of removing the 1-series features, decreasing its markup, and, to a lesser extent, producing a FF sensor less expensively.
Les...Show more →
Les, the street price of the entire 1V body that is pretty much the same as 1D series body including magensium alloy body + 45 points AF + 35 evaulative metering + oh yeah weather seals and the qucik responsiveness is only $2,000. What would be Canon's cost for it ?
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, many are mounting anything But a canon on their 1DsMKII's