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 p.2 #20 · 5D: no ISO display on viewfinder? | |
Re: Hilarious..thanks...where will the feature madness stop? Hopefully in my camera bag 
Re: Guy, he's right...sheez, I'm probably the youngest guy that would qualify as an "old-timer" (38), but, none of us "Whizbang Astronaut Digital Guys" could deal with a reality that hit me twice on my F1's (two new, one old): Meter Failure.
I used to shoot 80% Tri-X, and some Ektachrome. I had a pattern, the chrome would only go into my "old-new F1", and, that one always had the older 55 1.2. Since I shot the same film, in the same scenarios...either CA sunlight (which has more diffusion than an omnibounce because of the dust) or nightclubs (lots of smoke), I had my metering memorized...two times my meter crapped out on a particular camera, and two times they went bonkers unpredictably on two different bodies.
Today, we'd just wet ourselves and phone-home-E.T. (CPS).
I do business pretty extensively in Japan...my current project is this:
http://www.mobileintelligence.jp/
...basically a tour through the back-end of the Japanese cellular industry...pretty interesting. Their cell phones, and what you can do with them, are getting more, and more ahead of ours. This is like a glimpse of the future.
So, I've been to a gazoodle (but not a jillion) meetings in Japan, and, I tell ya, they just don't embrace the "Marketing-Oriented Approach"...that is:
- Understanding of user "Roles"
- Understanding of "The Solution" to a necessary problem
- Business case(s) that combines the above
- Top-Level Requirements, must trace to a business case
- Detailed Requirements, must trace to a business case
They are kinda (not totally, and, it depends on the organization) in the 1960's "Washer Machines Must Have More Features" mode in Japan.. Bells, whistles? Sure, how about 200? They believe that the user will buy the BEST solution...but, us Americans in particular, we worship money, so, we want the CHEAPEST solution that works the BEST, somehow, but, MAN I LOVE THAT CHEAP STUFF FROM OVER THERE.
People in Japan, when they buy a car, or cell phone, they get to price about an hour into it. They want to understand the benefits, the consequences of ownership, how it will make their life more convenient/safe/interesting/better.
Clearly, to merge their ideas of "Best" and our ideas of "Man I love money, how can I get some more of it?" they are re-using parts off the 20D.
- The case will be the same, 'cept for the top plate
- The electronics will be jammed in to fit the existing case, which is now minus flash (both in the prism area, but also, the heat-generating electronics)
- The mount area will be the same except for the mount itself...same O.D., not the same mount
On that type of machine (bargain for its type of resolution) it'll all be about the sensor, everything is riding on their ability to produce yields of the sensor, and, improve their yields as they go along. The single most important investment Canon has made in the last 5yrs is getting into the CMOS sensor technology. Not that its CMOS vs. TTL or ECL or whatever, but, that they make it themselves.
I toured the Canon factory (one of them) and we talked about cameras (you know me, copiers just didn't blow my mind) and they were talking among themselves in rapid J and I picked out a word I didn't know (there's lots) because it was used over and over.
Its corporate slang....for camera bodies. You'll never believe it...
"Filmburner".
This shows their viewpoint in the matter...the execs at Canon are all in-house guys ('cept at the top) and they remember real well being paid once for cameras, and Kodak being paid daily. Now, they get to be the film guys too....and charge lots of money for bodies.
G.
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