It makes perfect sense to tie Leica's engineering prowess with a racing car. What are the fps? How fast does it write data, or focus, How stable and durable are the materials from which it is constructed? For years Leica has competed with the likes of Nikon and Zeiss in microscope objectives, binoculars, and lenses, but the single word that caught my eye was "eyewear". I've owned Zeiss eye glasses before, and they were worth every premium penny. Looks like Leica has been doing some interesting work in the eyewear department.
At this point they needed to get some special editions out. I just got a used Q3 but was looking at the Q2 Special Editions just because they're different. I mean who doesn't want a Disney Edition!!
IMO if there is no new subject relevant feature (faster AF, high FPS, or faster shutter speed could benefit F1) then it's a gimmick. Congratulations to the marketing department, but a simple pedestrian cosmetic edit? Yawn.
On the other hand, a mountaineering edition that is guaranteed to withstand -30 F would get my attention. Bonus points if it had a snow camo color scheme, but I realize it will never happen.
Such an edition would be pretty cool, but it would require real re-engineering and niche product development rather than cosmetic changes for a quick profit.
Despite what the marketing fluff suggests, this is an exercise in superficial cosmetics to tie in with the branding partnership aimed at the other side of Leica's user base; those for whom the look of the object serves as much or more functionality than its actual photographic capabilities.
John Straus wrote:
I kinda like the grip...
At this point they needed to get some special editions out. I just got a used Q3 but was looking at the Q2 Special Editions just because they're different. I mean who doesn't want a Disney Edition!!
They could do à la carte concierge: you design it (dream it up), they make it possible.
Disney would mean licensing, so a bit more complicated. But for the right price, I'm sure anything is possible!
rscheffler wrote:
Such an edition would be pretty cool, but it would require real re-engineering and niche product development rather than cosmetic changes for a quick profit.
Despite what the marketing fluff suggests, this is an exercise in superficial cosmetics to tie in with the branding partnership aimed at the other side of Leica's user base; those for whom the look of the object serves as much or more functionality than its actual photographic capabilities.
They could do à la carte concierge: you design it (dream it up), they make it possible.
Disney would mean licensing, so a bit more complicated. But for the right price, I'm sure anything is possible! ...Show more →
