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Zeiss announcement on June 2, 2026?

  
 
LBJ2
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p.1 #1 · Zeiss announcement on June 2, 2026?


"Zeiss is teasing The next major advancement in lens technology June 2, 2026 ?

Zeiss is teasing The next major advancement in lens technology. The announcement will happen on June 2nd and will be New horizon in Zeiss lens technology."

https://photorumors.com/2026/05/21/zeiss-is-teasing-the-next-major-advancement-in-lens-technology-coming-on-june-2nd/

Zeiss leaked photo here: https://www.facebook.com/photo/?fbid=1459402296230833









Edited on May 30, 2026 at 12:02 PM



May 30, 2026 at 08:26 AM
EB-1
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p.1 #2 · Zeiss announcement on June 2, 2026?


What market is this for, cine, MILS, scientific?

EBH



May 30, 2026 at 08:59 AM
LBJ2
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p.1 #3 · Zeiss announcement on June 2, 2026?


EB-1 wrote:
What market is this for, cine, MILS, scientific?

EBH


My first thought was Cine.



May 30, 2026 at 09:14 AM
carstenw
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p.1 #4 · Zeiss announcement on June 2, 2026?


Probably the double-sided tape market, it has no bayonet


May 30, 2026 at 09:16 AM
LBJ2
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p.1 #5 · Zeiss announcement on June 2, 2026?


carstenw wrote:
Probably the double-sided tape market, it has no bayonet


Someone in the comments from the article posted, mentioned it looks like a PL mount.




May 30, 2026 at 09:19 AM
carstenw
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p.1 #6 · Zeiss announcement on June 2, 2026?


I guess it is some kind of swappable mount, which would point to cine. PL mount would then be one option. Here is a PL mount lens, for comparison:








May 30, 2026 at 09:23 AM
EB-1
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p.1 #7 · Zeiss announcement on June 2, 2026?


So the narrow end is the rear? Normally images of lenses show the front end.
What do those controls do? The writing looks alien like Topaz AI.

EBH



May 30, 2026 at 09:37 AM
LBJ2
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p.1 #8 · Zeiss announcement on June 2, 2026?


Definitely Cinema

"Zeiss Cinema Lens Demo Center Los Angeles, CA Tuesday, June 2 6 PM - 9 PM"
https://www.eventbrite.com/e/experience-a-new-horizon-in-zeiss-lens-technology-tickets-1989614597821

Overview

Join us as we move beyond tradition and launch the next major advancement in lens technology.
ZEISS enters a new chapter in lens technology that will be unveiled on Tuesday, June 2 at the ZEISS Cinema Showroom in Sherman Oaks, CA. Be one of the first to experience this new technology first hand!



May 30, 2026 at 09:54 AM
Happydan
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p.1 #9 · Zeiss announcement on June 2, 2026?


LBJ2 wrote:
Definitely Cinema

"will be unveiled on Tuesday, June 2 at the ZEISS Cinema Showroom in Sherman Oaks, CA.


Cant assume that its a cinema lens just because the location of the announcement is happening in a Cinema

Looks big, very big. Ergo heavy
If its in the 135mm FOV and 1.8 then perhaps its an evolution of the batis, with a wild lcd screen. That makes it priceyyyy.
Probably has all special glass and no pop.
But dont wanna make assumptions of nothing but an underexposed pre-announcement =)



Jun 01, 2026 at 03:46 AM
LBJ2
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p.1 #10 · Zeiss announcement on June 2, 2026?


Happydan wrote:
Cant assume that its a cinema lens just because the location of the announcement is happening in a Cinema

Looks big, very big. Ergo heavy
If its in the 135mm FOV and 1.8 then perhaps its an evolution of the batis, with a wild lcd screen. That makes it priceyyyy.
Probably has all special glass and no pop.
But dont wanna make assumptions of nothing but an underexposed pre-announcement =)


I'm looking forward to whatever Zeiss announces tomorrow as The next major advancement in lens technology regardless if it turns out to be Cine or Photo. It would be IMO, even more interesting if it's an announcement for new Zeiss Photo lens technology. Personally, I don't worry so much about size/weight within reason for photography as I've always thought/practiced in terms of right tool for the job.

BTW, someone in the Facebook comments posted an interesting idea "Tilt Shift" ?



Jun 01, 2026 at 07:45 AM
 


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p.1 #11 · Zeiss announcement on June 2, 2026?


"Introducing ZEISS Horizon Anamorphic.

Today, everyone at ZEISS Cinematography is thrilled to introduce the new ZEISS Horizon Anamorphic lenses, a groundbreaking set of seven full frame 2x anamorphics combining cinematic artistry with cutting-edge technology.

Horizon Anamorphics create the classic 2x anamorphic squeeze, offering pronounced oval bokeh, stretched spatial depth, and a signature immersive look. With a neutral optical baseline, these lenses allow cinematographers to shape their desired aesthetic using filters, diffusion, or the dedicated ZEISS look tuning back element for added character."

https://view.m.zeiss.com/?vawpToken=HZ4V7EW3WJIERPCXZQCALVBPIE.70246

"ZEISS Horizon Anamorphic lenses mark the next chapter in ZEISS cine lens technology. These full frame 2x anamorphics deliver a refined cinematic look with pronounced oval bokeh and a stretched sense of space, adding depth and immersion to the narrative.

With their lightweight, fully motorized design, the seven lenses from 35 to 200 mm integrate seamlessly into existing LCS ecosystems, speed up camera set-up times and improve on balance and efficiency while offering unprecedented accuracy."

https://www.zeiss.com/photonics-and-optics/en/cinematography/lenses/horizon-anamorphic-lenses.html?vaURL=www.zeiss.com/horizonanamorphic









Jun 02, 2026 at 06:14 AM
carstenw
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p.1 #12 · Zeiss announcement on June 2, 2026?


Lightweight? 2,42-3.25kg! They must eat their oats every morning!


Jun 02, 2026 at 09:13 AM
_jim_
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p.1 #13 · Zeiss announcement on June 2, 2026?


There was a time when cine lenses were designed to be easily serviced. Most of the Zeiss Ultra Primes and Cooke S4's could be taken apart, cleaned, re-lubricated and put back together in 20 minutes (or less). I'm sure these lenses are a nightmare to take apart. I wonder how well they will hold up on jobs shot in hostile conditions (deserts, oceans, cold places, etc.).

I would guess these are intended for biiiiig budget jobs with lots of digital elements added in post where having as much lens data as possible is useful for effects compositing.




Jun 02, 2026 at 11:31 AM
thrice
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p.1 #14 · Zeiss announcement on June 2, 2026?


So these are lenses for well-heeled amateurs who don't want to use professional camera rigs?

No standard gearing and PL mount is... A choice. I'm guessing they want to motorise in the lens a feature which most have running outside the lens already. So as lens drive systems improve and evolve your massively expensive Zeiss glass can plummet in value.



Jun 02, 2026 at 03:28 PM
Kalainen
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p.1 #15 · Zeiss announcement on June 2, 2026?


Zeiss is one of the very few companies still producing genuinely visible innovations in lens design.

In the photography market, we are increasingly being offered variations of the same old ideas:

(1) Many Chinese third-party manufacturers build lenses around existing optical formulas or well-established design principles. These designs have already proven themselves optically and can be manufactured cost-effectively with modern production methods, without requiring major investments in new R&D.

For example, the growing "character lens" segment is often based on this approach: taking older optical concepts and repackaging them as a creative aesthetic choice. In practice, these lenses are often sold as much through narratives as through optical performance. References to famous vintage lenses, legendary rendering characteristics, or historical design lineages become part of the product itself. Buyers are not merely purchasing a lens; they are also buying into a story about a particular visual tradition or photographic heritage. Whether those connections are optically significant or primarily marketing-driven is often open to debate, but the narrative is frequently a central part of the appeal.

Other Chinese manufacturers, such as Viltrox, have focused on delivering highly competitive modern autofocus lenses at aggressive price points. While the engineering is often impressive, the underlying goal is usually to offer a more affordable alternative to existing products rather than to introduce fundamentally new product concepts. Viltrox have become good at optimizing lenses for the metrics that dominate online discussions and review sites. Extremely high center sharpness, impressive benchmark results, and competitive specifications create the impression of optical superiority, even when other aspects of lens performance receive less attention.

Success is achieved not through innovation, but through optimization: producing the most competitive numbers, at the lowest possible cost, in the areas that are easiest to measure, compare, and market. For many buyers, these headline numbers are sufficient.

(2) Sigma produces excellent lenses, but their premium lens philosophy largely follows the same path that Zeiss popularized with the Otus series: pursuing maximum optical correction and image quality while accepting increased size and weight as the trade-off. More recently, the trend has shifted toward ever larger maximum apertures. While impressive from an engineering standpoint, these ultra-fast apertures often provide limited/non-existing practical photographic benefits for most users while allowing manufacturers to position products at higher price points (read: ultra-fast apertures are a marketing feature).

So who is actually innovating?

(3) Sony deserves credit for consistently producing highly capable lenses while putting significant effort into optimizing size, weight, autofocus performance, and overall usability. Many of their recent designs demonstrate genuine engineering progress.

(4) But more interestingly Zeiss continues to innovate especially on the cinema side. Their cine lenses are not simply remakes of classic designs or derivatives of existing formulas. They actively develop new visual aesthetics and rendering characteristics based on Zeiss's own optical philosophy, while also advancing mechanical and production technologies. Cine lenses like Radiance, Aatma and now Horizon all bring genuinely new ideas of how aesthetics should look like, together with new engineering technology.

That is why it is disappointing to see so little of this innovation reaching the still-photography lens market. The Zeiss cine division continues to explore new ideas, while much of the photo industry seems increasingly focused on recycling proven concepts, selling narratives around them, or optimizing benchmark performance rather than creating genuinely new optical directions.



Jun 04, 2026 at 02:38 AM
thrice
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p.1 #16 · Zeiss announcement on June 2, 2026?


May I ask for examples of these new innovations in lens design, which are unique to Zeiss?

The Radiance Primes are single coated and designed to under-correct SA for better bokeh. This is something available in stills lenses for decades and still produced new by Japanese manufacturers such as the one that makes all the Zeiss lenses.

Aatma are overcorrected for SA to make a more structured nisen-bokeh and are derived from older lens designs.

Horizon have some technological innovations in the housing, but like I said above that will date them or drive them into obsolescence rapidly.

If I'm wrong on any of those points I am more than willing to be corrected, I just don't see Zeiss as one of the only innovators in optics and don't think the Chinese are very far behind.

Kalainen wrote:
Zeiss is one of the very few companies still producing genuinely visible innovations in lens design.

In the photography market, we are increasingly being offered variations of the same old ideas:

(1) Many Chinese third-party manufacturers build lenses around existing optical formulas or well-established design principles. These designs have already proven themselves optically and can be manufactured cost-effectively with modern production methods, without requiring major investments in new R&D.

For example, the growing "character lens" segment is often based on this approach: taking older optical concepts and repackaging them as a creative aesthetic choice. In practice, these lenses are often sold as
...Show more




Jun 08, 2026 at 11:32 PM
freaklikeme
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p.1 #17 · Zeiss announcement on June 2, 2026?


thrice wrote:
So these are lenses for well-heeled amateurs who don't want to use professional camera rigs?

No standard gearing and PL mount is... A choice. I'm guessing they want to motorise in the lens a feature which most have running outside the lens already. So as lens drive systems improve and evolve your massively expensive Zeiss glass can plummet in value.


I want to be that well-heeled. But these lenses aren't likely to find a home with many individuals. These are lenses big rental houses purchase and are nice enough, for a free, to let others use. For them, PL isn't a choice. It's the standard.

It's a different way of doing things, but the point will be a smaller overall rig, and that's rarely a bad thing.



Jun 09, 2026 at 12:14 AM
Kalainen
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p.1 #18 · Zeiss announcement on June 2, 2026?


thrice wrote:
May I ask for examples of these new innovations in lens design, which are unique to Zeiss?

The Radiance Primes are single coated and designed to under-correct SA for better bokeh. This is something available in stills lenses for decades and still produced new by Japanese manufacturers such as the one that makes all the Zeiss lenses.

Aatma are overcorrected for SA to make a more structured nisen-bokeh and are derived from older lens designs.

Horizon have some technological innovations in the housing, but like I said above that will date them or drive them into obsolescence rapidly.

If I'm wrong on any of
...Show more

If every lens can ultimately be reduced to being either under-corrected or over-corrected in some aberration, then virtually nothing in optics is ever new. Every design becomes just another rearrangement of the same underlying principles, right?

What's more interesting about projects like Radiance, Aatma and Horizon is not that they somehow discovered new laws of physics. Rather, they are creating new product concepts and new aesthetic directions from within those physical constraints.

Creating something new here is not necessarily in inventing a new ways correcting aberrations.* It's in deliberately deciding which optical characteristics should be preserved, emphasized, suppressed, or combined to create a specific visual language.Just look at the research they made for the supreme primes regarding bridging the optical characters with preferred aesthetics. I don't see many manufacturers doing that in photo lenses apartment; it's basically either 'more sharpness, more bokeh' or 'charachter lenses' which are actaully remakes of the olders lenses.

So when I say Zeiss is innovating, I don't mean they are rewriting optical physics. I mean they are among the few companies that still seem interested in exploring new aesthetic and conceptual directions rather than simply optimizing existing ones.

---
* I do have to make an exception for Sony. Since the launch of the GM series, their XA (Extreme Aspherical) elements have enabled one high-performance, compact lens after another.

Whatever XA technology really is beyond the marketing terminology, it represented a substantial investment in new manufacturing technology rather than simply another optimization of existing designs. More importantly, it has delivered tangible results. A decade later, Sony is still benefiting from that investment, and many of the company's lens designs continue to stand out for their combination of optical performance, size, and weight.



Edited on Jun 09, 2026 at 02:08 PM · View previous versions



Jun 09, 2026 at 02:05 PM
RoamingScott
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p.1 #19 · Zeiss announcement on June 2, 2026?


It's funny that you can reasonably infer someone's age range by how affectionately or disgustedly they refer to Zeiss as a company.


Jun 09, 2026 at 02:08 PM
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p.1 #20 · Zeiss announcement on June 2, 2026?


RoamingScott wrote:
It's funny that you can reasonably infer someone's age range by how affectionately or disgustedly they refer to Zeiss as a company.


What age are we if we think of their past affectionally but are annoyed by their current direction?

Zeiss used to make beautiful and desirable consumer grade manual focus lenses for photographers: Contax Zeiss C/Y, Zeiss Classic ZE/ZF/etc., and Zeiss Milvus. I want the next iteration of these lines, not a few new Otus rat droppings.

Zeiss could just reissue their most popular C/Y lenses in both cine and photo versions, and they'd sell like crazy.



Jun 09, 2026 at 06:43 PM
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