Ektacolor?! Ektapan?!
p.1 #1Ektacolor?! Ektapan?!
Looks like Kodak has completed bringing its film back "in-house." Ektacolor looks suspiciously like Portra (3 speeds), and Ektapan looks suspiciously like T-Max (also in 3 speeds).
The amount of "ekta" going on here makes my head spin. Ekta this ekta that ekta do the hokey pokey and turn yourself around.
The amount of "ekta" going on here makes my head spin. Ekta this ekta that ekta do the hokey pokey and turn yourself around.
Mar 25, 2026 at 12:06 AM
p.1 #2Ektacolor?! Ektapan?!
It's just rebranded portra at the exact same price.
Mar 25, 2026 at 07:22 AM
RoamingScott
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p.1 #3Ektacolor?! Ektapan?!
Yep, Portra and T-Max. This is them getting around legalities between the two Kodak companies.
Weren't Portra and T-Max the original "rebrand" names, though?
Weren't Portra and T-Max the original "rebrand" names, though?
Mar 25, 2026 at 07:23 AM
p.1 #4Ektacolor?! Ektapan?!
TMax was trademarked for the new tabular grain films when they were introduced in the 1980’s. The Portrait films consolidated the previous line of Vericolor II films.
Mar 25, 2026 at 08:42 AM
p.1 #5Ektacolor?! Ektapan?!
Its funny because Eastman used TriX brand along side Alaris. Maybe this is a new agreement going forward not to share product names.
Mar 25, 2026 at 10:34 AM
p.1 #6Ektacolor?! Ektapan?!
What I learned from almost intelligent is the Portra and TMax brand names are owned by Alaris and will continue to be distributed under those names. Kodak Professional Products has kept the brand name for both Tr-X and Ektar but had to rebrand Portra and TMax. The change we will see is packaging. The all yellow box with the green TX 400 was distributed by Alaris. Kodak boxes will be yellow with a black band.
Kodak has been making the film all along, now they're distributing it.
Kodak has been making the film all along, now they're distributing it.
Mar 25, 2026 at 11:18 AM
p.1 #7Ektacolor?! Ektapan?!
It's good to see Eastman is (apparently) in control of their branding again. I saw that they have their chemical division back in the US again as well, so that's also good.
Mar 25, 2026 at 11:25 AM
p.1 #8Ektacolor?! Ektapan?!
I just saw this today. What can we expect from these "new" film stocks?
https://www.bhphotovideo.com/c/search?q=Kodak%20film&filters=fct_a_filter_by%3A07_NEW_RELEASE%3AREGULAR
The Kodak Ektacolor Pro 400 Color 5-Pack is exactly the same price as the Kodak Portra 400 5-Pack at $85. ($17 each)
https://www.bhphotovideo.com/c/search?q=Kodak%20film&filters=fct_a_filter_by%3A07_NEW_RELEASE%3AREGULAR
The Kodak Ektacolor Pro 400 Color 5-Pack is exactly the same price as the Kodak Portra 400 5-Pack at $85. ($17 each)
Mar 25, 2026 at 01:41 PM
RoamingScott
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p.1 #9Ektacolor?! Ektapan?!
There's nothing to "expect" as has been reported, it's just a rebadge just like every other "new" Kodak stock since the brand split.
They are skirting legal issues by doing this. The reason they are the same price is because they are the same stocks.
They are skirting legal issues by doing this. The reason they are the same price is because they are the same stocks.
Mar 25, 2026 at 01:44 PM
p.1 #10Ektacolor?! Ektapan?!
It's not really competition if it's the same product for the same price.
Mar 25, 2026 at 07:26 PM
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p.1 #11Ektacolor?! Ektapan?!
Eastman Kodak now has a full suite of film that they distribute themselves again. The hope is that this will eventually lead to the development of some new emulsions.
I’d be interested in:
- Ultramax 1600
- Ektachrome E400
- PRO 800 Tungsten (based on 500T)
I’d be interested in:
- Ultramax 1600
- Ektachrome E400
- PRO 800 Tungsten (based on 500T)
Mar 26, 2026 at 09:35 AM
p.1 #12Ektacolor?! Ektapan?!
The practical problem for me is all the boxes of film in my big box of film are going to look the same. I'll need to read the box much more carefully now to avoid grabbing the wrong roll.
I may continue buying the Alaris distributions for this reason, all else being equal.
I may continue buying the Alaris distributions for this reason, all else being equal.
Mar 26, 2026 at 09:40 AM
p.1 #13Ektacolor?! Ektapan?!
It's a tough choice - the new EK boxes look very similar, the Alaris boxes look very ugly 🙂
Mar 26, 2026 at 09:52 AM
p.1 #14Ektacolor?! Ektapan?!
Kodak’s distribution agreement with Alaris will continue through 2028. It’s not quite clear what will happen after that date. There’s the possibility that Alaris could continue to be the Kodak distributor for the UK and EU or not.
Mar 26, 2026 at 10:12 AM
p.1 #15Ektacolor?! Ektapan?!
Strange and interesting that they apparently had different licensing agreements on different products since they're going to have to rebrand some films but not others. All the rebranding and mergers/spinoffs/sales and whatnot that have gone on with old film and camera companies are wild. Harman only being allowed to use "Illford" on b&w film, all the owners Rollei has had, Cosina still making "Voigtlander" products, just off the top of my head.
Mar 28, 2026 at 03:18 AM
p.1 #16Ektacolor?! Ektapan?!
Kodak Ektoplasm
High sensitivity to green wavelengths. Also renders the distinct color of hot dogs, supernaturally well.
High sensitivity to green wavelengths. Also renders the distinct color of hot dogs, supernaturally well.
Mar 29, 2026 at 10:40 PM
p.1 #17Ektacolor?! Ektapan?!
Or Kodak Ektacoli.
For medical laboratory imaging of very small organisms. Superior color rendering to Roche Rodinal. Insurer preauthorization for this lab test may be necessary.
For medical laboratory imaging of very small organisms. Superior color rendering to Roche Rodinal. Insurer preauthorization for this lab test may be necessary.
Mar 30, 2026 at 09:20 PM
p.1 #18Ektacolor?! Ektapan?!
Oscarsmadness wrote:
Or Kodak Ektacoli.
For medical laboratory imaging of very small organisms. Superior color rendering to Roche Rodinal. Insurer preauthorization for this lab test may be necessary.
Does it come with a roll of 2 ply?
Or Kodak Ektacoli.
For medical laboratory imaging of very small organisms. Superior color rendering to Roche Rodinal. Insurer preauthorization for this lab test may be necessary.
Does it come with a roll of 2 ply?
Mar 30, 2026 at 10:09 PM
p.1 #19Ektacolor?! Ektapan?!
No unfortunately, just a promotional code for 20% off your next coronavirus nasal swab.
Mar 31, 2026 at 11:40 AM