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Why Film Photography is Surging in 2026

  
 
samuelphoto
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p.4 #1 · Why Film Photography is Surging in 2026


I’m the OP. Let’s cut out the negativity. The whole point of my posting this was to celebrate some rare good news with using film. If you can’t make a useful contribution please go somewhere else.


Mar 29, 2026 at 03:16 PM
bwcolor
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p.4 #2 · Why Film Photography is Surging in 2026


I wonder what bringing more stocks under the Kodak label means with regards to? Kodak’s outlook for the market? Also, since Kodak is once again selling consumer film, then why not sell some of the new Cine AHU product?


Mar 29, 2026 at 04:24 PM
madNbad
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p.4 #3 · Why Film Photography is Surging in 2026


bwcolor wrote:
I wonder what bringing more stocks under the Kodak label means with regards to? Kodak’s outlook for the market? Also, since Kodak is once again selling consumer film, then why not sell some of the new Cine AHU product?


Kodak has always separated their cine stocks from the still photography line. It's mostly so the the sales of repackaged movie film doesn't impact the sales of consumer film. They'll gladly sell thousands of feet of 5222 to be spooled by a third party, they just aren't inclined to do it themselves.



Mar 29, 2026 at 04:42 PM
OffTrail
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p.4 #4 · Why Film Photography is Surging in 2026


madNbad wrote:
Kodak has always separated their cine stocks from the still photography line. It's mostly so the the sales of repackaged movie film doesn't impact the sales of consumer film. They'll gladly sell thousands of feet of 5222 to be spooled by a third party, they just aren't inclined to do it themselves.


As I understand, Kodak legally couldn't market their stills products once Alaris was involved. Alaris specifically held the rights for the stills market while Kodak kept the rights to the cinema market. So for the last several years, Kodak hasn't really had a choice but to keep things separate. But it sounds like that relationship might have changed, and if Kodak can indeed sell to the stills market again, then you never know what we might end up seeing.



Mar 29, 2026 at 05:01 PM
 


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madNbad
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p.4 #5 · Why Film Photography is Surging in 2026


After the Great Analog Selloff of the early 2000's there was the film resurgence that started in the early teens that lasted until a few years ago with used camera prices flattening out and film prices stabilizing. The benefit for film users has been recognition. Manufactures now know there is still a market and have been introducing new products. There are new films. improved versions of older stocks, eco friendly developers and a whole new slew of businesses making products to help digitize negatives. The hybrid workflow brought a new generation to film and lifted the barriers long time users faced with the growing expensive of darkrooms and materials.
I never left using film and it's fun to pass the information along to new users. Lets enjoy the process!



Mar 29, 2026 at 05:11 PM
madNbad
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p.4 #6 · Why Film Photography is Surging in 2026


OffTrail wrote:
As I understand, Kodak legally couldn't market their stills products once Alaris was involved. Alaris specifically held the rights for the stills market while Kodak kept the rights to the cinema market. So for the last several years, Kodak hasn't really had a choice but to keep things separate. But it sounds like that relationship might have changed, and if Kodak can indeed sell to the stills market again, then you never know what we might end up seeing.


That's a very good point. A number of filmmakers are using Kodak cine stock again but it's only a handful of the movies made each year. Maybe they'll start spooling some of the excess for consumer sales.



Mar 29, 2026 at 05:20 PM
OffTrail
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p.4 #7 · Why Film Photography is Surging in 2026


madNbad wrote:
That's a very good point. A number of filmmakers are using Kodak cine stock again but it's only a handful of the movies made each year. Maybe they'll start spooling some of the excess for consumer sales.


Yeah, at least give us the overrun!

I've wondered if the AHU move wasn't in preparation for getting their distribution rights back. It certainly makes cinema film easier to sell to consumers if it can safely be developed in C41 systems.

Getting out of Alaris might turn out to be a bigger deal than people think. They're free to try different things for the stills market now, which might include cinema film. It could be annual runs of less popular film stocks. It could be film stocks that may not be profitable for Kodak and Alaris both to put food on the table, but might make the cut without a middleman... Could be some good opportunities.



Mar 29, 2026 at 06:03 PM
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