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 p.1 #18 · Help with a camera decision, close to a decision. | |
Craig Gillette wrote:
Just saw this. I was once a part of a "program management" training program, sponsored by a government program office for a rather large aircraft program.We were the "Future of the Program!"
We discussed was how do you choose when there isn't an obvious choice? Jokingly the facilitator presented the idea of the coin toss and one's immediate, first response. That, "Yes, I wanted that!" or, "No, I hate that!" He'd had some input from psychological side friends that suggested it but there was no real science suggesting it worked.
He also suggested that there was no major boardroom, CEO, Department secretary, etc., that if asking why a path was chosen, wanted to hear, "Well, we flipped a coin and this won."
Through no fault of our program, higher level heads changed plans and within a matter of months, the program was downsized, a lot, and 80 percent of us were let go....Show more →
Talking to a lot of people about how they became loyal to a particular brand, I hear stories that are enlightening. Usually it doesn't involve so much logic as it does an inexplicable preference or some situation that randomly leads them there.
When I moved to digital DSLRs in the very early 2000s, why did I pick Canon? It was not some careful, thorough, logical consideration of the pluses and minuses of other options. No. My brother used Canon, so I did, too. If I had instead chosen Nikon or if I had later moved to Sony (which still cold happen), would my photography be much different? Nope.
Your point, though, about trying to explain a coin-toss choice is both humorous and telling. I think it is in or nature to want to have reasons for deterring that one thing is The Best and Better Than All The Others. The reasons are probably laudable — we don't want to waste our money, we don't want to feel like we've been duped, we don't want to wake up in a few months and have to do it all over again.
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