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Sony Price Increases...

  
 
Donzo98
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p.1 #1 · Sony Price Increases...


New price foe A1II is $6998.00

DAMN!!



Jun 28, 2025 at 05:46 PM
Donzo98
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p.1 #2 · Sony Price Increases...


Just saw this...








Jun 29, 2025 at 10:55 AM
mogul
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p.1 #3 · Sony Price Increases...


Thank you DJT


Jun 29, 2025 at 11:05 AM
amv8
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p.1 #4 · Sony Price Increases...


I just looked on B&H and while the A1 II price has gone up, the A7RV and A1 had not as of yet. What I see on SAR is that it goes into effect tomorrow, 6/30. Also, the prices on lots of Sony lenses are going up as well...


Jun 29, 2025 at 01:51 PM
Jazzgear296
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p.1 #5 · Sony Price Increases...


Well from a certain perspective I’m glad Sony’s going batshit with prices — deflated all of my GAS, and also upped the value of the used gear on the shelf should I choose to sell it

Edited on Jun 30, 2025 at 12:03 AM · View previous versions



Jun 29, 2025 at 07:03 PM
nhmorgan
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p.1 #6 · Sony Price Increases...


Sony A1ii was already way overpriced compared to the competition, but I guess buyers don't care because it's not been consistently in stock since launch.


Jun 29, 2025 at 08:20 PM
LiveShots
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p.1 #7 · Sony Price Increases...


“When products are brought into the U.S., the tariff is calculated based on the declared value of the goods at the point of import, not on the retail price at which they’re sold.

This declared value omits additional costs such as labor, marketing, logistics, rent and the profit margin that retailers add. Consequently, the price on the shelf can be significantly higher than the tariffed import value.”

The current default tariff is 10% so the $500 increase on an a1II would indicate that Sony puts the value of this model at $5000 (which includes their profit margins) with a retail of $6500.

2024 Net Income for Sony was over $6,500,000,000



Jun 29, 2025 at 09:11 PM
LiveShots
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p.1 #8 · Sony Price Increases...


Tariffs and other excise taxes have generated over $96,000,000,000 so far this year which is approximately double the amount raised in all of 2024.


Jun 29, 2025 at 09:18 PM
 


Search in Used Dept. 

DougVaughn
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p.1 #9 · Sony Price Increases...


Elections have consequences!


Jun 29, 2025 at 09:20 PM
Jazzgear296
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p.1 #10 · Sony Price Increases...


Jazzgear296 wrote:
Well from a certain perspective I’m glad Sony’s going batshit with prices — deflated all of my GAS, and also upped the value of the used gear on the shelf should I choose to sell it


I had monies in hand to buy an A1II, instead — with the exact same monies, and not a penny more, I purchased brand new, both an A1 and the 70-200 GM II lens.



Jun 30, 2025 at 12:13 AM
jaybr
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p.1 #11 · Sony Price Increases...


Didn’t President Trump already announce that China had just signed a trade agreement with the US?

https://www.abc.net.au/news/2025-06-28/us-and-china-confirm-trade-deal-framework/105471644

So all these price increases will need to be adjusted again.

J



Jun 30, 2025 at 12:52 AM
Steve Spencer
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p.1 #12 · Sony Price Increases...


jaybr wrote:
Didn’t President Trump already announce that China had just signed a trade agreement with the US?

https://www.abc.net.au/news/2025-06-28/us-and-china-confirm-trade-deal-framework/105471644

So all these price increases will need to be adjusted again.

J


I think it is unlikely that the trade deal on Friday with China will lead to prices being lowered. Tariffs from pretty much all countries and importantly including Japan have increased by about 10 percent. These price increases are in line with those tariffs and not the sky high (in excess of 100 percent) tariffs that were briefly imposed on Chinese goods and were rescinded on Friday. Those sky high tariffs probably weren't paid by hardly anyone as importers probably brought stock in before the tariffs were implemented and waited to import more hoping they would be reduced. That turned out to be a good strategy as now it looks like the sky high tariffs are no longer in effect. I think we can still expect tariffs on Chinese goods to be at least what they are (10% for now) from almost all other countries.



Jun 30, 2025 at 06:06 AM
LiveShots
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p.1 #13 · Sony Price Increases...


Supply and Demand; When sales drop, so will the prices.


Jun 30, 2025 at 09:00 AM
wordfool
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p.1 #14 · Sony Price Increases...


LiveShots wrote:
Tariffs and other excise taxes have generated over $96,000,000,000 so far this year which is approximately double the amount raised in all of 2024.


Maybe that can go to alleviate some of the inevitable economic damage this and other policies are are doing to the US economy ("negative dynamic revenue effects" in economist-speak). Sending every taxpayer a $1000 hardship check would be a start, then we can apply it towards the more expensive camera gear and be back where we started



Jun 30, 2025 at 09:08 AM
Jazzgear296
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p.1 #15 · Sony Price Increases...


DougVaughn wrote:
Elections have consequences!


---------------------------------------------

LiveShots wrote:
Supply and Demand; When sales drop, so will the prices.


Yup, as we clearly saw in the previous 4 years



Jun 30, 2025 at 04:01 PM
3catsinky
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p.1 #16 · Sony Price Increases...


now I really want to sell my A7SIII


Jun 30, 2025 at 04:55 PM







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