RustyBug
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 p.2 #10 · Getting less and less views on Instagram | |
There are a lot of ways to think about it, but (imo) none of them will be the "Front Door".
Sometimes folks put up a kiosk in the mall with images (i.e. Senior Portraits or Wedding Pics) ... it is a passive marketing for the masses that pass that way. Would anyone think that their business would "take off", based on that passive marketing alone ... likely not.
Also, the use of the kiosk at the mall ... well, where the mall was once "the place" that folks go shopping, that has shifted online. So, if you're going to build some form of passive marketing, it the masses are going online (not new news, I know).
But, I think the salient point that some folks understand ... and some may not ... is the difference in application of active, targeted, campaign marketing using a social media conduit to build / collect prospective leads, or redirect along the route of the prospect > client.
That is a very different thing from a passive, algorithm based, "autopilot" , hands off, I don't like to do marketing, so I'll post on IG, and it'll do it for me, kind of expectation thing.
My main point here, is that if someone wants to harness part of that latter ... the "new math" of IG includes REELS. Which, I kind of correlate to putting up a flashing neon sign in the back alley. There may be a lot of folks passing by on the main street, but if you want them to notice your alternate entrance ... you'll have to first give 'em a reason to glance that way.
Of course, one neon sign in the sea of neon (IG REELS) won't be the holy grail of marketing. But, without some neon REELS in the game of IG, yup, it'll yield even less, and less. Having your neon at the bottom of the neon pile is one thing. But, without at least some neon, your stills only, will be even farther beneath the neon (REELS) pile. The question is if you want to jump into the foray of REELS, or do you want your stills to be buried under the mountain of REELS.
Yeah, new algorithm ... REELS oriented.
As with most any marketing, passive mass marketing will yield different results than active, targeted marketing. Of course, they each take a different level of effort to drive. So, like many things ... you're not going to get a lot out of something you don't put much into.
IG wants you to put REELS into it, if you want them to move your posts in front of folks / drive traffic your way (real, passive, targeted, bots, empty volume, meaningful or  ) ... your call, if / what / how much you want to put into it ... actively targeted or passive or none.
Imo, IG for most folks will not be what they are looking for ... i.e. post my pics and folks come flocking to see.
No matter, the basic point is that the reason for the drop ... is IG changed their algorithm priority to REELS, etc.
YMMV
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