B&H is excited to introduce the first-ever Bild Expo, a unique event that celebrates creativity in photography, videography, and audio. The word "Bild" comes from Yiddish and means 'image,' symbolizing B&H's dedication to visual and auditory art for the past 50 years. At Bild Expo, you'll be inspired by expert speakers, learning opportunities, a fantastic brand expo, exciting contests, and plenty of ideas to fuel your creative growth.
Here is a link showing all specials related to photography:
I managed to score one of the "mistakes." I suspect the mistake was smart marketing to draw mass attention to the BILD Expo. They knew what they were doing...
When I was stationed in Germany IIRC Bild meant "picture" in German. There was a newspaper of that name also. It was the late 20th century so things may have changed.
