Chris_S
Offline
• •
Upload & Sell: Off
|
anyone seen this:
http://www.news.com.au/story/0,10117,15439931-2,00.html
Model offered $110K to snap city
By Adam Bell
29-05-2005
From: The Sunday Telegraph
Helena
Snapper ... supermodel Helena Christensen.
FORMER supermodel Helena Christensen has been offered $110,000 by a local council in Sydney's inner-west to come to Australia for a two-day photo shoot to spruik local businesses.
The move by Leichhardt Council has enraged sections of the community who are questioning the use of $80,000 of ratepayers' money on the controversial campaign.
For her $55,000 per day fee, the 36-year-old Danish model turned photographer will produce a photo study of Norton St, Leichhardt to be used in promotional material for the area.
"She will have full artistic licence and, based on what she has done before, we expect her to be behind the lens, not in front of it," says Leichhardt Chamber of Commerce president Gary Spiteri.
The details of the former model's total four-day visit in November are now being finalised after the council approved funding for the project last week.
Mr Spiteri says the plan will generate valuable spin-off publicity for the suburb through photo exhibitions, book launches, advertising and widespread media coverage.
But Greens Councillor Jamie Parker, who voted against the plan, says the council is gambling ratepayers' money on a "risky and flamboyant" marketing ploy.
"It's risky because we provide a total of $80,000, and every single cent is going to be spent in four days and if it doesn't work that is two years of money wasted in four days," Councillor Parker said.
Helena Christensen made her name as a supermodel strutting the world's catwalk capitals of London, Paris and Milan in the 1990s.
Leichhardt resident Alistair Ruc says that, instead of paying a supermodel, the money would be better spent on resurfacing local roads and fixing rutted footpaths.
"I walk the streets every day and the roads are in an appalling state, the footpaths are appalling - there are roots of trees coming up through the slabs and it is dangerous for all the elderly people who live around here."
Leichhardt Mayor Alice Murphy defended the plan, saying $80,000 was a small amount compared with the millions council had budgeted to repair basic infrastructure.
"I think the businesses in Leichhardt and Norton St need to run a marketing campaign because we are losing business to other areas and we want to bring people back," Councillor Murphy said.
A spokesperson for Local Government Minister Tony Kelly said: "While it is a matter for the council, the local community might quite rightly think, 'Could this not be better spent delivering services to the community in general?'"
Help | Contact Us | Advertise | Jobs at News | Terms & Conditions | Privacy Policy
Copyright 2005 News Limited. All times AEST (GMT + 10).
...Show more →
 |
|
|
|
http://network.news.com.au/image/0,10114,5012403,00.jpg |
|
|
|
|
|
