jimmy462
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 p.18 #10 · Uncompressed 14 bit for A7sii and A7rii | |
justruss wrote:
Since I'm getting a lot of pushback on this, let me clarify a few things:
1) I really don't know if there is a hard hardware limitation, or a limitation representing a threshold that some bean counter says is too much for the profit (or lack thereof) involved-- or Sony being stingy. And Matt (and Retro, since you've brought this up before), it's really not possible to say that just because one (larger) model had one feature than a first-of-its kind smaller model (heat dissipation, lack of room for certain electronics, attempt to keep costs down, etc, who knows) can necessarily do what that older model did.
What I am saying is that we are all just speculating (me too), and I think we really have little to stand on when we say it's definitely one way or the other. Unless Sony, or someone who actually knows, tells us why it isn't being rolled out to older models we just don't know.
2) I think Sony not rolling this out to older models isn't really all that different from what other companies have done as well, so if you're limiting buying from Sony in the future because of this... you're going to end up limiting yourself pretty severely since that more or less puts Canon (intentionally crippled firmware/features, including AF, in order to differentiate higher models), Nikon (release x10 bodies to fix issues they should have just fixed in x00 bodies), and Fuji (releasing beta-ish products, making fixes, but then dropping updates to older products still on sale while releasing 5 bodies a year with all the same general hardware) out of the option range too.
3) Believe me, I really wish Sony would pass this down to the mk1 bodies. It would make me feel more secure in having bought an A7r2 body-- and I'm very likely to buy an original A7r for long exposures (at night, of stars, where this matters most!) and as a backup. So don't think I'm expressing this opinion as a way of giving Sony a pass just because I am lucky enough to have a model getting the upgrade.
My point is that it's all really speculation as to why this isn't going back to older models, and that Sony isn't acting all that different from the other main players-- even if making this available to mk1 bodies is as easy as flipping a switch. I'd say this is more an indictment of the whole field of camera makers in particular, and electronics in general (see: TVs, phones, hell, washing machines).
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Hi justruss,
No push back here at all, just offering an alternate view. As you mention, none of knows truly what is going on behind corporate doors (myself included), I was merely trying to be optimistic in my assessment of the situation. 
To add to my earlier comments, methinks there would be a cost benefit to Sony in providing Mark I upgrades with uncompressed RAW (that it's the cheap/easy fix I suggest)...they need to build and maintain a core of brand loyalists to succeed in this market. In a nutshell, early adopters to their system are an economic asset, if they can keep them. However, if a company takes actions or makes decisions that end up alienating those buyers or making them feel either disenfranchised or, worse, "taken advantage of" then whatever hopes they had at loyalist core building will evaporate.
Case in point, Canon lost any chance of me upgrading to their 7DII after a five year wait, 1-stop ISO improvement and no 4K video. So, this buyer's thinking then went, "What? I have to wait another five years for another 1-stop ISO improvement and 4K?" Instead I kept my 7D, purchased an FZ1000 and got on with my life! Ha! And, again on the flipside, Apple still provides plenty of OS and software updates for my 2011 iMac and my iPhone 5S and so I'm not going anywhere as a customer...in fact, when it comes time to replace these units, they'll be Apple products again!
Happy, unalienated customers promote sales and growth for emerging products, maintaining market share, and for enticing new buyers. Apple gets great "word of mouth" from me (and I have helped many folks, friends and relations over the years to migrate from windows and android), Canon no longer does.
The choice is Sony's...build brand loyalty or don't.
Anyhoo, that's all I've got!
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