P Alesse Offline Upload & Sell: On
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p.2 #2 · sizing up tournament photo vendo opportunity? | |
gschlact wrote:
Some comments for further discussion. Let's assume we skip the individual portraits, and in general only consider Pre-arranged / requested team photos (I would not expect many takers since so many clubs have regular T&I). This now leave Action and trophy-T&I. Let's assume that even at my proficiency level that my shots are recognized as better by the parents when comparing to their M/DWAC.
Won't work. Or I should say... has never worked before around here. There are just too many parents with too many cameras over your shoulder grabbing the same exact shot. There is no exclusivity when it comes to team shots. Your only chance is to beat them with long reach glass.
-- Bark raises some interesting point that can potentially be neutralized? What do you think:
----- on site printing - I brought up Sams Club being only 1.5 mike away, but in a 3 mile radius as backup there is 3x Walgreens, Costco, Walmart, and Target each with quite capable Fuji printers, and this set double within 7 mile radius all as backup to alleviate the need for own printers.
Are you talking about printing shots from a game on spec or printing shots after a parent has ordered? Either way, this tournament is just too big to get your feet wet in on-site printing having not done it before. A small dance recital, yes. One stage, one place. A large spread out tourny like this is just too big. There would need to be so many logistics considered. How are you going to track down parents that purchased photos? Will you ship them if they don't get picked up? A lot of these teams want to get out quick after elimination. I can see a lot of headaches getting stuck with tons of prints.
----- Display stations - dispute that fact that Smart Phone only have 25% market penetration, I would estimate that in the parent demographics attending tournaments Smart Phone ownership is >90%+. So assuming this, could their own phones act as the viewing station for online viewing of the uploaded shots?
Again... time has to be built in for them to view the photos. When are they going to have time? If their kid is playing, they're watching. If they are waiting for a game, they are eating or relaxing. If they are done playing, they are driving home. How are you going to upload them while also shooting the games? From the field? Through what high speed connection? 3G or even 4G won't cut it. Huge bottleneck.
-- Decision of shooting on Spec
------- and printing for immediate sale vs on site only order/print/fulfill I would vote on the later using the fact that images will be taken down at the end of tournament for force short term decision. The risk being still that your shooting on spec. Success can be improved by Pre-arranged requests demonstrating interest or even deposit fees to reserve. Is this still to speculative assuming print will only be for purchases? What are thoughts now given above print / display, order only mitigation assumptions?
I kinda got lost in the higher level vocabulary in this question, but it seems like you are asking whether it would be better to view on-site and print and ship later? There is some debate to this question. Some of the vets will argue that POS is way more important than a physical order being delivered on-site. Some will argue that printing on-site is the ONLY way to have any chance at this. Both models are valid. We have done it both ways and although from our experience lately, there is a definite correlation between increased sales and printing on-site, I cannot prove cause-effect. So many other factors come into play that could attribute for steadily increasing sales for our on-site viewstationed tournaments. Our product line has become more streamlined, our marketing has been better targeted, our shots have been more efficient, our teams have been more affluent. These all play a role that could be causing the increased sales. Not the printing on-site necessarily. We elect to do it because, yeah, it works and two... when we leave the tournament, we want to be done. Hammy, luketrot, and BlueReptile will have their experienced take on this too.
-- Non Spec options
------- in thinking about this, Trophy T&I would like have higher take rate? Maybe the Tournament Coordinator would even pay for the, as give-away and for a percent of other sales but guarantees some revenue proportionate to photog time.
I don't understand the latter part of the question. Trophy shots, unless you have an exclusive area where YOU are the ONLY one taking the shot, has just about a 0% take rate.
-------Pre-arranged and deposit received game scheduling for action. Goal $200 reservation per game.
Possibly.
-- New in discussed Question, what kind of shots will make Parents happier when we any action shots?
--------- I know that my focus at games are not journalistic action but more from eye of the parent. In other words, based on the crowd sourcing wisdom here, do you agree parents prefer action with their child isolated from other players vs what we usually rank higher on the forum action with contact or other player in the frame adding to the 'story' use better for journalism?
Tight, tight, tight. Loose, loose, loose. Candids, candids, candids. Action, action, action. Point is that variety is the key. If you shoot one way and get the same exact kind of shot by sitting on one kid and sitting on the shutter, you decrease your sales potential exponentially. Generally speaking, you want to get as many high quality shots of as many different kids, with as much variety as possible. That will mean... tight, tight verticals like this...
http://www.playballphotos.com/images/2011_LAX/PVA_1204.jpg
Or tight, tight horizontal hits like this...
http://www.playballphotos.com/images/2011_LAX/PVA_0223.jpg
Tight, tight isolate horizontals like this...
http://www.playballphotos.com/images/2011_LAX/PVA_8590.jpg
"Journalistic" full body shots like this...
http://www.playballphotos.com/images/2011_LAX/PVA_2189.jpg
Full body isolated action shots like this...
http://www.playballphotos.com/images/2011_LAX/PVA_3494.jpg
In game portraits like this...
http://www.playballphotos.com/images/2011_Future_Legends_LAX/PVA_2608.jpg
Variety is the key! And I still maintain, you need a lot of luck. Not taking away anything from high end planning, but things have to break your way once in awhile too. 
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