This topic is in the 2012 archive. You can read it and like its posts here. It is read only.
Archive 2012Hasselblad Lunar - Slogans
p.6 #1Hasselblad Lunar - Slogans
Hasselblad Lunar: We bring you last years camera because we've forgotten how to design the hits of tomorrow.
Sep 22, 2012 at 07:16 PM
p.6 #2Hasselblad Lunar - Slogans
Not surprisingly, it just won as the best concept camera.
Exclusivity as a concept. Camera with the mirrorless system camera Lunar with 20.2 megapixel APS-C sensor, integrated GPS and Wi-Fi, especially with highly refined processing and finishing, ranging from exotic woods to the gold coating addressed Hasselblad exclusive new target groups for which "the price / pixel ratio plays a minor role, "said Roland francs in its reasoning.
For those fluent in German, the original is:
Exklusivität als Konzept. Mit der spiegellosen Systemkamera Lunar Kamera mit 20,2 Megapixel APS-C-Sensor, integriertem GPS und WLAN, vor allem aber mit hochedler Verarbeitung und Finishing, das von Edelhölzern bis zur Goldbeschichtung reicht, adressiert Hasselblad neue exklusive Zielgruppen, für die „die Preis/Pixel-Relation eine untergeordnete Rolle spielt“, so Roland Franken in seiner Begründung.
Happy shooting,
Yakim.
Exclusivity as a concept. Camera with the mirrorless system camera Lunar with 20.2 megapixel APS-C sensor, integrated GPS and Wi-Fi, especially with highly refined processing and finishing, ranging from exotic woods to the gold coating addressed Hasselblad exclusive new target groups for which "the price / pixel ratio plays a minor role, "said Roland francs in its reasoning.
For those fluent in German, the original is:
Exklusivität als Konzept. Mit der spiegellosen Systemkamera Lunar Kamera mit 20,2 Megapixel APS-C-Sensor, integriertem GPS und WLAN, vor allem aber mit hochedler Verarbeitung und Finishing, das von Edelhölzern bis zur Goldbeschichtung reicht, adressiert Hasselblad neue exklusive Zielgruppen, für die „die Preis/Pixel-Relation eine untergeordnete Rolle spielt“, so Roland Franken in seiner Begründung.
Happy shooting,
Yakim.
Sep 24, 2012 at 01:53 PM
p.6 #3Hasselblad Lunar - Slogans
Shame it's not just a concept camera, but one that's actually going to be put into production! 
Sep 24, 2012 at 01:57 PM
p.6 #4Hasselblad Lunar - Slogans
EOS20 wrote:
Shame it's not just a concept camera, but one that's actually going to be put into production!
Happy shooting,
Yakim.
Shame it's not just a concept camera, but one that's actually going to be put into production!
Happy shooting,
Yakim.
Sep 24, 2012 at 02:01 PM
p.6 #5Hasselblad Lunar - Slogans
At Photokina, I asked two Hasselblad guys at the booth how they were holding up, how they were doing, what with the shitstorm and all. They replied they hadn't even noticed, but they didn't lie very convincingly at all. The booth was full of people scratching their collective heads, and the mockups in all their cobbled-together-looking glory were displayed like jewelery.
I said that I do have a 500 C/M and an XPan, and that I don't buy Hasselblad to get a Sony. They then said that if you handle the camera, you wouldn't want to let it go, it was so well built. I replied I had just visited Fujifilm and Leica, and that there was a camera that handled well. They then said that retro design was overrated and that the trend is back to a fresh, modern design. I had to laugh at that and excused myself by saying that though design has always been a strong point in Hasselblad, I valued it for the function, and that they obviously weren't addressing me with their new camera, sorry, but good luck.
I didn't come to the booth to argue, but two overweight middle-aged guys chatting with each other while the booth was swarming with wide-eyed, head-shaking customers was just too much.
Antje
They replied they hadn't even noticed, but they didn't lie very convincingly at all. The booth was full of people scratching their collective heads, and the mockups in all their cobbled-together-looking glory were displayed like jewelery.I said that I do have a 500 C/M and an XPan, and that I don't buy Hasselblad to get a Sony. They then said that if you handle the camera, you wouldn't want to let it go, it was so well built. I replied I had just visited Fujifilm and Leica, and that there was a camera that handled well. They then said that retro design was overrated and that the trend is back to a fresh, modern design. I had to laugh at that and excused myself by saying that though design has always been a strong point in Hasselblad, I valued it for the function, and that they obviously weren't addressing me with their new camera, sorry, but good luck.
I didn't come to the booth to argue, but two overweight middle-aged guys chatting with each other while the booth was swarming with wide-eyed, head-shaking customers was just too much.
Antje
Sep 24, 2012 at 02:07 PM
p.6 #6Hasselblad Lunar - Slogans
Yakim Peled wrote:
Not surprisingly, it just won as the best concept camera.
Exclusivity as a concept. Camera with the mirrorless system camera Lunar with 20.2 megapixel APS-C sensor, integrated GPS and Wi-Fi, especially with highly refined processing and finishing, ranging from exotic woods to the gold coating addressed Hasselblad exclusive new target groups for which "the price / pixel ratio plays a minor role, "said Roland francs in its reasoning.
For those fluent in German, the original is:
Exklusivität als Konzept. Mit der spiegellosen Systemkamera Lunar Kamera mit 20,2 Megapixel APS-C-Sensor, integriertem GPS und WLAN, vor allem aber mit hochedler Verarbeitung und
Happy shooting,
Yakim....Show more →
So now everyone gets to laugh at Digit! as well.
Not surprisingly, it just won as the best concept camera.
Exclusivity as a concept. Camera with the mirrorless system camera Lunar with 20.2 megapixel APS-C sensor, integrated GPS and Wi-Fi, especially with highly refined processing and finishing, ranging from exotic woods to the gold coating addressed Hasselblad exclusive new target groups for which "the price / pixel ratio plays a minor role, "said Roland francs in its reasoning.
For those fluent in German, the original is:
Exklusivität als Konzept. Mit der spiegellosen Systemkamera Lunar Kamera mit 20,2 Megapixel APS-C-Sensor, integriertem GPS und WLAN, vor allem aber mit hochedler Verarbeitung und
Happy shooting,
Yakim....Show more →
So now everyone gets to laugh at Digit! as well.
Sep 24, 2012 at 02:09 PM
p.6 #7Hasselblad Lunar - Slogans
what a unique variation of a wooden toilet seat design 
Sep 24, 2012 at 04:17 PM
p.6 #8Hasselblad Lunar - Slogans
Antje wrote:
At Photokina, I asked two Hasselblad guys at the booth how they were holding up, how they were doing, what with the shitstorm and all. They replied they hadn't even noticed, but they didn't lie very convincingly at all. The booth was full of people scratching their collective heads, and the mockups in all their cobbled-together-looking glory were displayed like jewelery.
I said that I do have a 500 C/M and an XPan, and that I don't buy Hasselblad to get a Sony. They then said that if you handle the camera, you wouldn't want to let it go, it...Show more →
I find this very sad. I had a 500C with 80/2.8, and later had a 2000FC/M and then a 203FE with 110/2, 50/2.8 and 250/4, and I loved those cameras. I have now sold the FE lenses, and am selling the 203FE, but will keep the 2000FC/M with an 80/2.8, for nostalgic reasons. Very neat cameras. I also own an X-Pan with 45 and 90 lenses, and love that too, although the transition to brown is not to my taste. I find the H*D series competent but soulless, and the NEXblad is just below taste. I hate to see the classic companies of old slide so steadily towards obscurity.
At Photokina, I asked two Hasselblad guys at the booth how they were holding up, how they were doing, what with the shitstorm and all.
They replied they hadn't even noticed, but they didn't lie very convincingly at all. The booth was full of people scratching their collective heads, and the mockups in all their cobbled-together-looking glory were displayed like jewelery.I said that I do have a 500 C/M and an XPan, and that I don't buy Hasselblad to get a Sony. They then said that if you handle the camera, you wouldn't want to let it go, it...Show more →
I find this very sad. I had a 500C with 80/2.8, and later had a 2000FC/M and then a 203FE with 110/2, 50/2.8 and 250/4, and I loved those cameras. I have now sold the FE lenses, and am selling the 203FE, but will keep the 2000FC/M with an 80/2.8, for nostalgic reasons. Very neat cameras. I also own an X-Pan with 45 and 90 lenses, and love that too, although the transition to brown is not to my taste. I find the H*D series competent but soulless, and the NEXblad is just below taste. I hate to see the classic companies of old slide so steadily towards obscurity.
Sep 24, 2012 at 04:23 PM
p.6 #9Hasselblad Lunar - Slogans
It's a pity that they didn't make a digital X-pan instead.
Happy shooting,
Yakim.
Happy shooting,
Yakim.
Sep 24, 2012 at 05:07 PM
p.6 #10Hasselblad Lunar - Slogans
They probably would have somehow managed to ruined that too.
http://farm9.staticflickr.com/8035/8022451102_b89032767d.jpg
http://farm9.staticflickr.com/8035/8022451102_b89032767d.jpg
Sep 25, 2012 at 12:50 AM
p.6 #11Hasselblad Lunar - Slogans
Yakim Peled wrote:
It's a pity that they didn't make a digital X-pan instead.
Happy shooting,
Yakim.
Well. That was Fuji all along anyway. I visited the Fuji booth before I went to see Hasselblad, and I believe more than ever that Fuji is Hasselblad's rightful heir. *sigh*
Antje
It's a pity that they didn't make a digital X-pan instead.
Happy shooting,
Yakim.
Well. That was Fuji all along anyway. I visited the Fuji booth before I went to see Hasselblad, and I believe more than ever that Fuji is Hasselblad's rightful heir. *sigh*
Antje
Sep 25, 2012 at 02:24 AM
p.6 #12Hasselblad Lunar - Slogans
Hasselblad Lunar - Taking the recycling concept waaaaaaay too far.
Sep 25, 2012 at 05:30 AM
p.6 #15Hasselblad Lunar - Slogans
It kind of makes me wonder if there isn't something horribly wrong with the H5. Like they knew it would be terribly picked over, so they came up with the Lunar as a distraction.
Anyway, I'll put this out there. For $1500, I will hand-carve you a wooden shell for your NEX 7 out of fine Brazilian walnut. For an extra $1500, I will do it with my teeth. For another $2000, I will carve it with my teeth in your home.
Anyway, I'll put this out there. For $1500, I will hand-carve you a wooden shell for your NEX 7 out of fine Brazilian walnut. For an extra $1500, I will do it with my teeth. For another $2000, I will carve it with my teeth in your home.
Sep 25, 2012 at 07:56 PM
p.6 #16Hasselblad Lunar - Slogans
freaklikeme wrote:
It kind of makes me wonder if there isn't something horribly wrong with the H5. Like they knew it would be terribly picked over, so they came up with the Lunar as a distraction.
Anyway, I'll put this out there. For $1500, I will hand-carve you a wooden shell for your NEX 7 out of fine Brazilian walnut. For an extra $1500, I will do it with my teeth. For another $2000, I will carve it with my teeth in your home.
What are you gonna be wearing? Can my mom watch, too? If it's a mankini, sign me up.
(definition of mankini)
It kind of makes me wonder if there isn't something horribly wrong with the H5. Like they knew it would be terribly picked over, so they came up with the Lunar as a distraction.
Anyway, I'll put this out there. For $1500, I will hand-carve you a wooden shell for your NEX 7 out of fine Brazilian walnut. For an extra $1500, I will do it with my teeth. For another $2000, I will carve it with my teeth in your home.
What are you gonna be wearing? Can my mom watch, too?
If it's a mankini, sign me up.(definition of mankini)
Sep 25, 2012 at 08:20 PM
p.6 #17Hasselblad Lunar - Slogans
Hasselblad: We Inspire... Laughter.
-or-
Hasselblad: Putting more Whoop in Whoop Dee Do since Two Zero One Two.
-or-
Hasselblad: Putting more Whoop in Whoop Dee Do since Two Zero One Two.
Sep 25, 2012 at 08:43 PM
p.6 #18Hasselblad Lunar - Slogans
mco_970 wrote:
Anyway, I'll put this out there. For $1500, I will hand-carve you a wooden shell for your NEX 7 out of fine Brazilian walnut. For an extra $1500, I will do it with my teeth. For another $2000, I will carve it with my teeth in your home.What are you gonna be wearing? Can my mom watch, too? If it's a mankini, sign me up.
(definition of mankini)
Mankini? I'm in. I'll pay $100 more!
freaklikeme wrote
It kind of makes me wonder if there isn't something horribly wrong with the H5. Like they knew it would be terribly picked over, so they came up with the Lunar as a distraction.Anyway, I'll put this out there. For $1500, I will hand-carve you a wooden shell for your NEX 7 out of fine Brazilian walnut. For an extra $1500, I will do it with my teeth. For another $2000, I will carve it with my teeth in your home.
If it's a mankini, sign me up.(definition of mankini)
Mankini? I'm in. I'll pay $100 more!
Sep 26, 2012 at 03:19 AM
p.6 #19Hasselblad Lunar - Slogans
deadwolfbones wrote:
Heh: http://www.digitalcamerainfo.com/content/Hasselblad-Lunar-First-Impressions-Review.htm
From the review:
It’s a camera of such disgusting, aristocratic indulgence that it makes Liberace’s Christmas costume look like a poncho doused in the salty tears of dying pandas.
Heh: http://www.digitalcamerainfo.com/content/Hasselblad-Lunar-First-Impressions-Review.htm
From the review:
It’s a camera of such disgusting, aristocratic indulgence that it makes Liberace’s Christmas costume look like a poncho doused in the salty tears of dying pandas.
Sep 26, 2012 at 03:22 AM
p.6 #20Hasselblad Lunar - Slogans
And the conclusion:
I was hesitant to say this when I first started writing this review, but at the behest of fellow DCI writer Chris Snow, here it is: You’re a fool if you buy this camera. If you really want a “luxury” NEX-7, go down to your local camera retailer, buy one, take it to a custom wood decorator and have them build a shell around it. You can even infuse it with luscious waves of chocolatey amber, or whatever. To be honest, though, if my closest friend did that to my already-awesome NEX-7, I would probably never speak to him again.
I was hesitant to say this when I first started writing this review, but at the behest of fellow DCI writer Chris Snow, here it is: You’re a fool if you buy this camera. If you really want a “luxury” NEX-7, go down to your local camera retailer, buy one, take it to a custom wood decorator and have them build a shell around it. You can even infuse it with luscious waves of chocolatey amber, or whatever. To be honest, though, if my closest friend did that to my already-awesome NEX-7, I would probably never speak to him again.
Sep 26, 2012 at 03:37 AM