As a surprise gift to our customers we have been providing them with a complimentary slideshow (100-150 images) of their wedding day when they come in for their viewing session. Our customers absolutely love this, but as of late we are starting to think that the slideshow is cannibalizing our album sales (ie: the slideshow is satisfying their need for an album). We are considering still showing the slideshow during the viewing session but charging the customer $200-$300 if they want a copy. Do you guys have any thoughts on this?
Same reason it's not a good idea to blog until after the final sales are done.
If your business model is to get paid for everything up front then blogging or giving a slide show right away works but if you sell after the wedding then do all of that once sales are finalized.
