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Archive 2012 · Who is buying the 24-70 vII?

  
 
Tony B
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p.1 #1 · Who is buying the 24-70 vII?


I am assuming that the majority of purchasers will be full-time pros who generally will have budgeted for capital equipment/depreciable asset upgrades
If you think this exercise a wast of time please ignore..



Feb 11, 2012 at 09:41 PM
EB-1
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p.1 #2 · Who is buying the 24-70 vII?


Most likely at FM it will be a mix of buyers. Many amateurs want higher IQ than strictly needed for business purposes.

EBH



Feb 11, 2012 at 10:32 PM
jdben622
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p.1 #3 · Who is buying the 24-70 vII?


Tony B wrote:
I am assuming that the majority of purchasers will be full-time pros who generally will have budgeted for capital equipment/depreciable asset upgrades
If you think this exercise a wast of time please ignore..


Actually, pros have to be smarter with their money. My guess is the well-funded hobbyist will gravitate to this lens as much or moreso than working pros.

In addition, the pro can take great pictures with average equipment. The hobbyist will think this new 24-70 will make him shoot like I pro. At least that's what I'm hoping.



Feb 11, 2012 at 10:48 PM
Tony B
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p.1 #4 · Who is buying the 24-70 vII?


.

Actually, pros have to be smarter with their money. My guess is the well-funded hobbyist will gravitate to this lens as much or moreso than working pros.

In addition, the pro can take great pictures with average equipment. The hobbyist will think this new 24-70 will make him shoot like I pro. At least that's what I'm hoping.

I would tend to agree. Either pros do not attend the forum in significant numbers or are disinterested in the question.
Assuming a price of $2300, after a tax allowance the lens would cost in the region of $1700 which is around the figure many non pros would pay, so a reasonable cost to pros. In addition one could save $200 GST if purchasing within 30 days of foreign travel. If going this route the cost would drop to around $1400. Many a pro being money smart can therefor get a great deal. The GST saving applies to any Australian traveller up to legal gift alllowance.Many countries have a similar travel allowance. $2100 dollars is stiill more than many would pay. I could afford the lens but whether I would pay the price of $2100 is questionable. $1400 is a different kettle of fish & why I stay on the fence for the time being. Top pros do tend to go for the more expensive gear.
Many a pro tennis player can beat many an amateur using a frying pan.They would however have more respect for another pro. The well heeled player will purchase the latest & greatest.


Feb 12, 2012 at 12:05 AM
Tom Dix
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p.1 #5 · Who is buying the 24-70 vII?


I am interested, but will wait for actual results and in-hand experience. Hoping for rebates at the end of the year, similar to what we had an the end of 11 w/ the 70/200 IS 2. Hoping for 1800-1900 at that time, if it lives up to the hype. So, wait and see for me.


Feb 12, 2012 at 12:23 AM
Ariel Bravy
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p.1 #6 · Who is buying the 24-70 vII?


Just thinking aloud...

On the professional side for what I'd do, an original 24-70 would be just fine.

On the personal/fun/travel side, I'd love an upgrade version simply because I love high quality gear and maximum detail.

Go figure...



Feb 12, 2012 at 01:19 AM
erikburd
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p.1 #7 · Who is buying the 24-70 vII?


I would consider upgrading, under two conditions:
1) Price drops to 1800
2) IQ for the II version is significantly better than the I version, based on real world pictures, not brick walls or resolution charts.



Feb 12, 2012 at 01:21 AM
ggreene
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p.1 #8 · Who is buying the 24-70 vII?


I would agree with erikburd. With no IS and doubling in price the IQ on this really has to be impressive with corner to corner sharpness.


Feb 12, 2012 at 08:04 AM
retrofocus
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p.1 #9 · Who is buying the 24-70 vII?


No way, not even for a much lower price. Will stick to my old 24-70 I.


Feb 12, 2012 at 08:38 AM
Beni
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p.1 #10 · Who is buying the 24-70 vII?


I think this lens has to be seen in the context of the new 36+ megapixel body which it's assumed that canon is releasing soon. At that point the upgrade might become rather more necessary.


Feb 12, 2012 at 10:19 AM
jamato8
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p.1 #11 · Who is buying the 24-70 vII?


The lens would not change my sales and my 24-70 I now have, after being cal. by Canon X2, is plenty sharp. Always nice to see that they are improving though.


Feb 12, 2012 at 10:33 AM
EB-1
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p.1 #12 · Who is buying the 24-70 vII?


Beni wrote:
I think this lens has to be seen in the context of the new 36+ megapixel body which it's assumed that canon is releasing soon. At that point the upgrade might become rather more necessary.


The 24-70/2.8 ran out of steam already when the 1Ds III arrived.

EBH



Feb 12, 2012 at 10:44 AM
Xavier Rival
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p.1 #13 · Who is buying the 24-70 vII?


If I understand the results so far:
- for 1 full time pro who will buy the new version, 5 will not...
- for 1 part time pro who will buy the new version, 2 will not...
- for 1 hobbyist who will buy the new version, only 1.5 will not...
So, basically, the less money people get from their photography work, the more likely they are to get the new version...



Feb 12, 2012 at 01:31 PM
timbop
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p.1 #14 · Who is buying the 24-70 vII?


not me. Bought a 17-55IS to go on the 7d, so now my 5d2 gets the 70-200. Sold my 24-70, and will eventually be getting a 35/1.4 instead. The 17-55 is as good or better than my 24-70, has IS, will be on a cam with more than 1 usable af point at receptions. The IQ will be fine, and the 5d2 is magic with the 70-200/2.8is - plus I will have the 35/1.4.

So, for less money than the 24-70II I get a stabilized f/2.8 lens AND a 35/1.4

Oh - I am a part time wedding shooter



Feb 12, 2012 at 02:48 PM
skibum5
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p.1 #15 · Who is buying the 24-70 vII?


Xavier Rival wrote:
If I understand the results so far:
- for 1 full time pro who will buy the new version, 5 will not...
- for 1 part time pro who will buy the new version, 2 will not...
- for 1 hobbyist who will buy the new version, only 1.5 will not...
So, basically, the less money people get from their photography work, the more likely they are to get the new version...


It does make some sense. For all we know many of the pros responding are PJs and all their work is going into newsprint and with papers struggling, often very poor salaries, why upgrade?

Someone shooting for themselves might love the rich contrast and crisp corner to corner and might be making more money too.

That said I'm sure plenty of pros will go for it too.



Feb 12, 2012 at 03:14 PM
Langran
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p.1 #16 · Who is buying the 24-70 vII?


I'm buying a 24-70mm mkI. I can finally afford that, mkII is out of my budget


Feb 12, 2012 at 03:16 PM
Xavier Rival
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p.1 #17 · Who is buying the 24-70 vII?


skibum5 wrote:
It does make some sense.


Yes, it does. I think my point was just to remark how ironic this is really, nothing more.



Feb 12, 2012 at 03:55 PM





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