Inku Yo wrote:
What I also get - he doesn\'t really want to do a one-on-one with anyone. That\'s his \"happy\" price. Kind of like how I price things that I don\'t really want to do - rehearsal coverage, brunch coverage, etc...just on a much grander scale. If someone wants to pay, great!
I forget who this was, but there was a movie star who agreed to provide himself to some lucky bidder (on behalf of a charitable auction) willing to do lunch with that winner.
He said it\'s the easiest gig in the world because you basically sit there and eat while the other person tells you all about yourself.
I imagine anyone paying for a one on one with Josh De Rex would similarly spend the day fawning over any little thing he says or does.
I think he\'d be more than willing to swap a day for 16 grand.
I think that product is a strategy: In fact, without claiming to have any inside knowledge, I would say for sure it is. It\'s more about having certain product at price tiers for people to buy because there will be some who just may buy in. But I think he mismanaged how to do it. Here\'s how this strategy normally would pans out, done correctly:
5000 people tuned in to the free webinar. He\'s got all their email addresses to market to. Repeatedly.
If he does his job right at the webinar, about 10% will be hot to buying his $250 product at the end of it. That\'s $125,000 in sales. Those names go into another email group he can market to more aggressively as proven buyers of his stuff.
He can spend the rest of the year sending emails to everyone who didn\'t buy. Even if it\'s just to say \"I\'m thinking of you.\"
And market more to the ones who did. His $500 product, for example. How many of those that bought MAY buy more? If it\'s ten percent, that\'s 50 sales at $500 = $25,500 per emailing. The second email maybe 5% buy. The third time around 1% buy. Total sales = $40,000.
Meantime don\'t forget - he\'s still emailing the 4500 who didn\'t buy the first time around. Some may now be buying that $250 product as he hits them again down the road.
Marketing to ones who bought the $250 and $500 products, maybe a small percentage will take him up on the $16,500 product.
Of course, marketing all this time via email to all, he can pitch smaller $2000 3 day bootcamps, $300 internet summits, bigger $30,000 intensive week long annual lollapaloozas, $59 Inner Circle Monthly memberships, Books, Audio tapes, DVDs, Special reports and other products like his Action Sets.
From a list of 5000 and always actively maintaining 5,000 people as people drop off and people climb on, he could make a million to millions per year.
That\'s what I think his goal was.
But pitching it all one at one free webinar, that was a mistake.
Inku Yo wrote:
What I also get - he doesn\'t really want to do a one-on-one with anyone. That\'s his \"happy\" price. Kind of like how I price things that I don\'t really want to do - rehearsal coverage, brunch coverage, etc...just on a much grander scale. If someone wants to pay, great!
I forget who this was, but there was a movie star who agreed to provide himelff to some lucky bidder (on behalf of a charitable auction) willing to do lunch with that winner.
He said it\'s the easiest gig in the world because you basically sit there and eat while the other person tells you all about yourself.
I imagine anyone paying for a one on one with Josh De Rex would similarly spend the day fawning over any little thing he says or does.
I think he\'d be more than willing to swap a day for 16 grand.
I think that product is a strategy: In fact, without claiming to have any inside knowledge, I would say for sure it is. It\'s more about having certain product at price tiers for people to buy because there will be some who just may buy in. But I think he mismanaged how to do it. Here\'s how thisd strategy normally would pans out, done correctly:
5000 people tuned in to the free webinar. He\'s got all their email addresses to market to. Repeatedly.
If he does his job right at the webinar, about 10% will be hot to buying his $250 product at the end of it. That\'s $125,000 in sales. Those names go into another email group he can market to more aggresively as proven buyers of his stuff.
He can spend the rest of the year sending emails to everyone who didn\'t buy. Even if it\'s just to say \"I\'m thinking of you.\"
And market more to the ones who did. His $500 product, for example. How many of those that boiught MAY buy more? If it\'s ten percent, that\'s 50 sales at $500 = $25,500 per emailing. The second email maybe 5% buy. The thrid time around 1% buy. Total sales = $40,000.
Meantime don\'t forget - he\'s still emailing the 4500 who didn\'t buy the first time around. Some may now ne buying that $250 product as he hits them again down the road.
Marketing to ones who bought the $250 and $500 products, maybe a small percentage will take him up on the $16,500 product.
Of course, marketing all this time via email to all, he can pitch smaller $2000 3 day bootcamps, $300 internet summits, bigger $30,000 intensive week long annual lollapaloozas, $59 Inner Circle Monthly memberships, Books, Audio tapes, DVDs, Special reports and other products like his Action Sets.
From a list of 5000 and alweays actively maintaining 5,000 people as people drop off and people climb on, he could make a million to millions per year.
That\'s what I think his goal was.
But pitching it all one at one free webinar, that was a mistake.
Mar 27, 2011 at 02:50 PM
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