TRReichman wrote: jcolman wrote:
Maybe I gave the wrong impression. I\'m not asking you or anyone else to do my work for me, to tell me what I should or should not say or do to turn me into a $10k photographer. I\'m more curious what exactly did you do to make it work for you.
What I did was raise my prices and act successful. I shot destination weddings and let people know. I aggressively raised rates all the time. I made it look like I was in demand (talking about being referred, talking about where we were photographing next, etc). From there it was an issue of waiting out the hundreds of referrals I was too expensive for to book the small number who wanted to pay. No money spent on advertising/marketing/etc - I don\'t think that\'s how people are finding things these days. Since I joined Twitter I must click on 30-50 recommended links every day of things that sound interesting from people that I am interested in. This is how things are changing - you just need to find what is interesting about you and let people know.
But, realistically, the biggest thing we did was to start offering the higher prices and then wait. I know that no one wants to hear this but its the fact. Everyone is asking for the secret to charging higher prices - the secret is write the fucking higher price on your price sheet, slide it across the table to your potential client, and sit back confidently. At a certain point, yes, it is really that simple.
jcolman wrotebviously I need to figure out some things for myself. That\'s a given. But how does one go from a $2000k to a $5000k wedding photographer overnight? I\'d like specifics other than \"I figured out how to contact the right brides\"
Well, for all the people I\'ve helped make that jump is was mostly a readjustment of the price list that got it happening overnight. I know that you are going to ask, \"yeah, but how\" next but honestly it takes a little analysis of your current offerings and then about an hour or so of discussion to craft a new rate plan that will adjust the clients that you are currently getting into a much higher overall price point. The $2000-5000 jump can all be achieved through pricing theory (starting point vs. top-end, logical middle option, relative significant value, purpose-driven hierarchy etc).
- trr
Thank you. That wasn\'t so hard was it
Seriously, this is what I\'m talking about. Success stories and how you achieved it. Good stuff.
Mar 24, 2011 at 05:06 PM
Previous versions of jcolman's message #9434164 « Giving Discounts »
bviously I need to figure out some things for myself. That\'s a given. But how does one go from a $2000k to a $5000k wedding photographer overnight? I\'d like specifics other than \"I figured out how to contact the right brides\"