-If you are a rockstar photographer and can spend $1000/month on SEO and another $1000/month on marketing, and you appear on the first page of google, then you can afford to charge $5000/per wedding and refuse to give any discounts. Simply put, if 10,000 people/year look at your website, you are guaranteed to book at least 50 of them, because they can afford it for the price that you want.
-If you are a decent photographer on page 50 of google, and you get only about 300 hits/year on your site, then you simply can\'t charge $3000+/per wedding. You also have to accommodate some discounts here and there, otherwise you won\'t be able to book a single wedding.
So although it is really easy for hoffer to say that a photographer shouldn\'t discount or charge less than $3000/wedding, for those who are not hoffers or boerups, they really have no other choice.
