I think there is a misconception that removing features to create \"no frills\" or \"basic functionality\" cameras means companies can sell cameras for less. I think it goes the other way. Here\'s an example.
Before video, DSLR\'s already had the hardware necessary to do video. They just needed the software. Once that is written, it is probably largely portable to all camera tiers. So in this instance, the camera manufacturers take current HW, add a SW feature, then charge more for the camera. That\'s how you add value to charge more.
So, removing features like video and charging less would negatively impact profit, because the camera manufactures can\'t \'take anything out\' of the camera to make them cheaper to produce. It\'s \"just\" software at that point.
Know what I mean? I\'ve had some Mai Tai\'s so make I wasn\'t as eloquent in print as I sounded in my mind
Jan 29, 2010 at 02:30 AM
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