the cost of a sensor dominates the cost of a digital camera. since Pentax will be buying ballpark the same number as Hasselblad of the identical sensor model from Kodak, Pentax\'s costs ought to be about the same. saving money on the AF module that costs 1/10 of the sensor isn\'t going to make any difference in price. Hasselblad\'s profit margins are high but no so high that you can cut 50% off list price and make money. at 10K, they will be barely breaking even, assuming they sell a couple of thousand units.
Herb...
mawz wrote:
Well, they\'re paying for the AF system somehow, and they\'re amortizing the costs over a small number of bodies. Whether or not it\'s developed in-house or not, they still need to pay for the AF system and pay for its integration and do so based on a couple thousand units max.
Jan 07, 2010 at 01:15 PM
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