PetKal wrote: sskoutas wrote:
When the 85mm f/1.2 L II gets back to $1,685 and the 135L gets back to $899, I\'ll buy them. These current prices are still way too high. I don\'t fault the retailers... I\'d say Canon is driving the inflation.
That\'s correct, \"faulting\" anyone serves no practical purpose. They (and all of us) run their (our) businesses in a way which is aimed to maximize gains/minimize losses.
However, I am not clear on who did what to whom. I am guessing that Canon has caused lens shortages in the USA market. Perhaps they cut their manufacturing costs that way.
Thus the lens demand might have exceeded the lens supply. Big retailers responded by raising prices in an attempt to mainatain their profits despite a lower sales volume. Lo and behold, higher prices are causing lower demand....so now we might have an oversupply of lenses. This latest miniscule price drop might be indicative of that demand shrinkage. And on it goes.
I\'m not clear either on who\'s responsible for what but the same logic would apply to Canon. Demand dropped as a result of the economic mess and they had to cut manufacturing costs as a result, resulting in supply issues (which may or may not be the main reason prices have gone up - I\'m sure Canon has quite a bit of leeway on prices for lenses given our propensity to continue spending.) To try to get their overall profit back up to \"acceptable levels\" when selling fewer lenses they probably bumped price a bit (perhaps along with retailers doing the same for the same reason) figuring -- accurately -- that people buying high-priced lenses weren\'t going to curtail their purchases for very long.
I\'m sure somebody out there knows who\'s responsible for exactly what over the last year but the ones who know ain\'t saying!
Nov 17, 2009 at 11:22 AM
Previous versions of Paul B's message #7786484 « Canon lens price drop at B&H »
