Canon are a successful company because they know how to milk the market.
Prior to the introduction of the T90 photographers were spoilt for choice with a range of cameras that produced the goods.
The T90 was essentially the test bed for the 1 series bodies and with the introduction of the 1N Canon had things it\'s own way in the pro market. and seemed to have chosen to put much of that \'quality\' into lower priced models, making them desirable buys.
Somewhere along the line Canon seemed to have developed a policy of just doing what was necessary to pull in the punters at all price levels...in the belief ( I suspect ) that for many it was a Canon system or nothing. Some Canon lenses were so bad they were just rubbish...but they had the Canon name on and that seemed to satisfy Canon.
Then, out of the blue, the current Nikons arrived! That must have been a total shock to Canon. The question is, what now? Most probably. Canon will merely up the quality of their products again to regain market dominance. What we have just seen is the tail end of the \'We don\'t have to worry about the competition\' era.
Regarding top end cameras like the 1Ds 3.....many manufactures produce prestige products that are both cutting edge and out of the reach of most customers. It is a necessary marketing ploy to enable them to claim to be the best.
Think Ferrari.
The G11 will be interesting. It will be the first Canon to arrive that needs to take on serious competition from other manufactures that has been developed within the \'new reality\'. This will show what Canon can ( or cannot ) do when taking on the competition.
Aug 24, 2009 at 11:37 AM
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