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Scott C.
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Re: 2009 FIRST SENIOR // BRIAN


First for Sergio:

I see what you are doing, and why it is fashionable. You have an interesting set here and it seems to represent your subject. I say seems because I don\'t know him, but I get a very definite feeling of character from the set. I can clearly identify the mindset of a young man who is facing the prospects of being responsible for his own, uncertain future. I also see in #2 RIGHT a pic that depicts his appearance and personality clearly and naturally. This one might just satisfy both criteria of being different and acceptable for a yearbook picture. (Depending upon the school.) It takes thought and effort to be different. Keep up the effort.

jeremy_clay wrote:
Here\'s a thought - \'Seniors\', and teens in general, are more fashion conscious and self-aware then ever before, and are far more likely to have their parents purchase them for their own use and even distrbution versus parents sending them to relatives. Besides prints, web-sized image rights for Facebook/MySpace etc. for the Senior and not the family are valid avenues for income from shooting. Don\'t believe me? Call a 13 year old on their Blackberry and ask them. As people tell Serg he needs to learn to change and accept the critiques of how he \"should\" shoot/pose/\'connect\', there\'s a lot of people who can\'t fathom his style does plenty well and stocks clients, and won\'t acknowledge that - this failure to evolve is worse then one\'s failure to adapt, IMO.


I take some truth, wisdom and hope from this remark. When buying seniors, mom generally needs to satisfy the kid, herself, and the requirements of the yearbook. The kid wants different so there is a market for what Sergio is doing. The yearbook wants what Lifetouch offers. (More on that in a second.) Mom\'s needs likely fall somewhere in the middle, and she is likely to settle for the most appealing selects from the two.

\"The yearbook wants what Lifetouch offers.\" I can hear the blowtorches heating up out there... but it is true. The whole purpose of any formal portrait is to clearly document what people look like at a particular moment in time. It serves to spark our own memories of who that person was then. It must allow us to fill in those details for ourselves, so it must be a simple, fully illuminated face. If the subject\'s own personality is evident, then you hit the trifecta. It isn\'t rocket science, it isn\'t art, and it isn\'t trendy. It is timeless. The fact that you can apply a simple formula, and teach just about anybody to turn them out quickly is the reason why it can be HUGE business. Those who do that the most efficiently will dominate the marketplace. This is why Lifetouch exists and thrives.

Edit: typeo fixed.
Edit 2: sentence structure



Apr 08, 2009 at 09:32 AM
Scott C.
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Upload & Sell: Off
Re: 2009 FIRST SENIOR // BRIAN


First for Sergio:

I see what you are doing, and why it is fashionable. You have an interesting set here and it seems to represent your subject. I say seems because I don\'t know him, but I get a very definite feeling of character from the set that I can clearly identify as the mindset of a young man who is facing the prospects of being responsible for his own, uncertain future. I also see in #2 RIGHT a pic that depicts his appearance and personality clearly and naturally. This one might just satisfy both criteria of being different and acceptable for a yearbook picture. (Depending upon the school.) It takes thought and effort to be different. Keep up the effort.

jeremy_clay wrote:
Here\'s a thought - \'Seniors\', and teens in general, are more fashion conscious and self-aware then ever before, and are far more likely to have their parents purchase them for their own use and even distrbution versus parents sending them to relatives. Besides prints, web-sized image rights for Facebook/MySpace etc. for the Senior and not the family are valid avenues for income from shooting. Don\'t believe me? Call a 13 year old on their Blackberry and ask them. As people tell Serg he needs to learn to change and accept the critiques of how he \"should\" shoot/pose/\'connect\', there\'s a lot of people who can\'t fathom his style does plenty well and stocks clients, and won\'t acknowledge that - this failure to evolve is worse then one\'s failure to adapt, IMO.


I take some truth, wisdom and hope from this remark. When buying seniors, mom generally needs to satisfy the kid, herself, and the requirements of the yearbook. The kid wants different so there is a market for what Sergio is doing. The yearbook wants what Lifetouch offers. (More on that in a second.) Mom\'s needs likely fall somewhere in the middle, and she is likely to settle for the most appealing selects from the two.

\"The yearbook wants what Lifetouch offers.\" I can hear the blowtorches heating up out there... but it is true. The whole purpose of any formal portrait is to clearly document what people look like at a particular moment in time. It serves to spark our own memories of who that person was then. It must allow us to fill in those details for ourselves, so it must be a simple, fully illuminated face. If the subject\'s own personality is evident, then you hit the trifecta. It isn\'t rocket science, it isn\'t art, and it isn\'t trendy. It is timeless. The fact that you can apply a simple formula, and teach just about anybody to turn them out quickly is the reason why it can be HUGE business. Those who do that the most efficiently will dominate the marketplace. This is why Lifetouch exists and thrives.

Edit: typeo fixed.



Apr 08, 2009 at 09:01 AM
Scott C.
Offline
Upload & Sell: Off
Re: 2009 FIRST SENIOR // BRIAN


First for Sergio:

I see what you are doing, and why it is fashionable. You have an interesting set here and it seems to represent your subject. I say seems because I don\'t know him, but I get a very definite feeling of character from the set that I can clearly identify as the mindset of a young man who is facing the prospects of being responsible for his own, uncertain future. I also see in #2 RIGHT a pic that depicts his appearance and personality clearly and naturally. This one might just satisfy both criteria of being different and acceptable for a yearbook picture. (Depending upon the school.) It takes thought and effort to be different. Keep up the effort.

jeremy_clay wrote:
Here\'s a thought - \'Seniors\', and teens in general, are more fashion conscious and self-aware then ever before, and are far more likely to have their parents purchase them for their own use and even distrbution versus parents sending them to relatives. Besides prints, web-sized image rights for Facebook/MySpace etc. for the Senior and not the family are valid avenues for income from shooting. Don\'t believe me? Call a 13 year old on their Blackberry and ask them. As people tell Serg he needs to learn to change and accept the critiques of how he \"should\" shoot/pose/\'connect\', there\'s a lot of people who can\'t fathom his style does plenty well and stocks clients, and won\'t acknowledge that - this failure to evolve is worse then one\'s failure to adapt, IMO.


I take some truth, wisdom and hope from this remark. When buying seniors, mom generally needs to satisfy the kid, herself, and the requirements of the yearbook. The kid wants different so there is a market for what Sergio is doing. The yearbook wants what Lifetouch offers. (More on that in a second.) Mom\'s needs likely fall somewhere in the middle, and she is likely to settle for the most appealing selects from the two.

\"The yearbook wants what Lifetouch offers.\" I can hear the blowtorches heating up out there... but it is true. The whole purpose of any formal portrait is to clearly document what people look like at a particular moment in time. It serves to spark our own memories of who that person was then. It must allow us to fill in those details for ourselves, so it must be a simple, fully illuminated face. If the subject\'s own personality is evident, then you hit the trifecta. It isn\'t rocket science, it isn\'t art, and it isn\'t trendy. It is timeless. The fact that you can apply a simple formula, and teach just about anybody to turn them out quickly it the reason why it can be HUGE business. Those who do that the most efficiently will dominate the marketplace. This is why Lifetouch exists and thrives.



Apr 08, 2009 at 08:21 AM





  Previous versions of Scott C.'s message #6935395 « 2009 FIRST SENIOR // BRIAN »