\"When Asahi Opt. Co. introduced their Super-Multi-Coated Takumar lenses in 1971, there were many different reactions to this announcement. According to an article authored by Fabio Amodeo and published in September of 1972 by Photo 13 magazine, Nikon stated that they already employed multi-layer coatings (up to three or four) on some lens surfaces and Asahi was fooling photographers, since no more than 5 layers were technically possible. Also Canon and Leitz said they were developing a similar process, but 7 layers was far from being credible. To the contrary, Fuji said they were ahead, since they already had developed their own EBC (electron-beam coating) technology up to 11 layers, employed on some lenses for movie cameras on occasion of 1964 Olympic Games. Further in reaction of the Asahi announcement, Fuji said they were going to use EBC on camera lenses very soon.\"
