David Imel says the quiet part out loud about Hasselblad
David, one of my favorite guys on YT in the photo space, refused to review the X2D II because Hasselblad told him he had some leeway to be "a little negative to make it seem more authentic". It only proves what we could all sense through the noise of YouTube marketing of the X2D and X2D II and how astroturfed all of the sponsored content really is.
Dangling a $10,000-$20,000 kit in front of hungry content creators to get the positivity Hassy demands from their reviews.
Sep 16, 2026 at 03:52 PM
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