johnvanr wrote: Surfnsun wrote:
Nobody is forcing Leica on anyone. It’s just a brand. Years ago companies reached people through magazine articles, workshops, and lectures. Today a lot of that has simply shifted to YouTube. That’s the reality of the current media landscape, and it isn’t going away. IMO
Companies are going to market where people are paying attention. That’s capitalism. It isn’t perfect, but it’s better than the alternatives.
If someone doesn’t like influencer marketing, they don’t have to watch it or buy the product. We used to say to not patronize that business.
I think the criticism isn't so much aimed at Leica for marketing their stuff in a particular way or via particular channels, but at the fact that it's hard to know what to think of influencers. At least old style media companies had a brand to uphold over long time frames and getting into the business required real commitment. Now, anyone can start talking about whatever they want to talk about and there's is absolutely no checkpoint between that person and the viewer, no editors, no owners.
On Leica, let's just say I think Leica should pay perpetual royalties to the estate of Henri Cartier Bresson. If he and some of his buddies hadn't used Leica at a time when magazines became a thing, they'd be just another brand with a funny-looking camera
Jul 02, 2026 at 12:16 PM
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