If anything this cheapened the brand. Leica isn’t giving people their prized product for engagement. They’re giving people factory tours and then they upload videos defending their product price points. They’re showcasing photogs whose work is well regarded in their galleries across the world, shooting videos of it, then hiring those photos to interview their product officers and create marketing content for the brand. I may not be articulating it well but it is not the same as Hasselblad’s approach.
johnvanr wrote: RomanMF wrote:
Gordon,
Where do you store all these cameras and lenses?!
1bwana1 wrote:
I watching this video both the questions and answers don't seem consistent with the development process of a camera being ported over from one developed by another company. That process and that relationship seemed to not exist at all?
What do you all think?
On another note for this video, and this is a bit off-topic, Leica's approach to marketing is fascinating to me. I think they leverage their arsenal of ambassadors better than other brands. Jamie being the interviewer here is a choice. They're a pretty savvy company and much better than Hasselblad at this part of the process. Master marketers.
But then Hasselblad sent tons of kits to YouTubers, many of whom now keep shooting with it.
Jun 30, 2026 at 01:30 AM
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