1bwana1 wrote:
Leica's entry level strategy is used Leicas. They support that market in many ways. This robust used market enables its customers to upgrade and enhances the brand heritage. It is working well.
That still leaves the question as to whether they would expand their new offerings if they could realistically up their production. I doubt many real have the sense they’re too small a manufacturer to fully cater to their potential market. So, they resort to stuff like watches and phones that carry their brand, but don’t require production capability. And protect their bottom line with enormous markups, which they protect with a robust marketing and retail effort.
Jun 04, 2026 at 01:30 PM
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