There are lot of things affecting the domestic wine industry at the moment. In short, yes, there is too much supply. There's also a bit of a market correction - pandemic drinking habits were unsustainable (though, good for business). Consumers are returning to more moderate drinking. Additionally, inflation has had a negative effect on...well...nearly everything. Consumers are spending more on things they need to live which means less to spend on luxury tasty things. All of the markets we work in keep asking for the same thing - "can you make it cheaper (but also keep it organic and make sure everyone to get paid a fair wage along the way)?" This is the downside of existing at 'mid-shelf' pricing (which is, of course, a relative concept). If my wines were incredibly expensive (and I could sell them) there is the consumer that always has money to spend on such things and always will (the Leica model of business). If they were incredibly cheap, I could (theoretically) sell large volumes to people who (like me) feel confused about how bonkers expensive groceries have become in the last year+.
Thankfully, the scale of farming/production in Oregon is still small (from a global industrial point-of-view), so it's completely impossible for me to try to compete with cheap Euro/Cali/Washington wines. So, I can't even worry about that. Eventually, things will shake out, but some businesses will fail along the way.
At least, in the mean time, it's a fun job with a nice looking backdrop...
Jim, do you sell your wine as far east as Pennsylvania? My wife and I would be happy to pick one up if we could find it locally!
Absolutely. Probably not in State College (PA is tough state to business with...) but if you ever make it to Philly, many of the DiBruno Bros stores stock our wine.
Apr 09, 2024 at 12:25 PM
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