Zeiss's strength in photography is primarily in the design of lenses and in the patents they hold based on these designs, like T* coatings. Their manufacturing of photography lenses is already long out-of-house.
So, what would "leaving the market" even look like? Ceasing to have third party manufacturers produce lenses for which there actually is a market demand? I don't see that happening. On the other hand, I expect there is tiny and diminishing demand for large, very expensive lenses that were designed for DSLR cameras, like the Otus. Those may well fade and be discontinued.
They did just recently try to market their god-forsaken camera, so that shows an interest in the photography market.
I think that what we are seeing is just the on-going calculation, within the context of a very large and multifarious organization, of whether there is a market opportunity in photography at the moment. At this moment, it appears that they don't see one for mirrorless cameras. When they next see an opportunity, I would expect them to design for it. Meanwhile, they are selling and authorizing production for existing lenses that actually sell.
Zeiss's strength in photography is primarily in the design of lenses and in the patents they hold based on these designs, like T* coatings. Their manufacturing of photography lenses is already long out-of-house.
So, what would "leaving the market" even look like? Ceasing to have third party manufacturers produce lenses for which there actually is a market demand? I don't see that happening. On the other hand, I expect there is tiny and diminishing demand for large, very expensive lenses that were designed for DSLR cameras, like the Otus. Those may well fade and be discontinued.
They did just recently try to market their god-forsaken camera, so that shows an interest in the photography market.
I think that what we are seeing is just the on-going calculation of whether there is a market opportunity at the moment. At this moment, it appears that they don't see one for mirrorless cameras. When they next see an opportunity, I would expect them to design for it. Meanwhile, they are selling and authorizing production for existing lenses that actually sell.
Zeiss's strength is primarily in the design of lenses and in the patents they hold based on these designs, like T* coatings. Their manufacturing of photography lenses is already long out-of-house.
So, what would "leaving the market" even look like? Ceasing to have third party manufacturers produce lenses for which there actually is a market demand? I don't see that happening. On the other hand, I expect there is tiny and diminishing demand for large, very expensive lenses that were designed for DSLR cameras, like the Otus. Those may well fade and be discontinued.
They did just recently try to market their god-forsaken camera, so that shows an interest in the photography market.
I think that what we are seeing is just the on-going calculation of whether there is a market opportunity at the moment. At this moment, it appears that they don't see one for mirrorless cameras. When they next see an opportunity, I would expect them to design for it. Meanwhile, they are selling and authorizing production for existing lenses that actually sell.
Jun 08, 2023 at 06:51 AM
Previous versions of chiron's message #16265287 « ZEISS exits lens business »
