1) Nokton 35/1.2 for X-mount (pre-orders) at #114 among all lenses
2) 50/2 APO-Lanthar for E-mount at #148
3) Nokton classic 40/1.4 VM (MC) at #202
4) Nokton classic 40/1.4 VM (SC) at #214
5) Nokton classic 35/1.4 II VM (SC) at #247
6) 35/2 APO-Lanthar for E-mount at #265
7) Ultron 40/2 SL II S for Nikon (black rim) at #282
7) Nokton classic 35/1.4 for E-mount at #282
9) 65/2 APO-Lanthar for E-mount at #310
10) Color-Skopar 35/2.5 PII VM at #340
10) Color-Skopar 21/4 VM at #340
...
From VM lenses, some of their old ones that are small and reasonably priced, and especially both versions of classic 40/1.4 keep selling well all the time.
It's an interesting breakdown, three of the E mounts are APO-Lanthar and all of the VM are small lenses. ...Might be a clue why something like the 28 Ultron II was released. What is interesting is what isn't here - some of the key E Noktons like the 40 and 50. My interpretation would be that the Nokton line sells well for the niche VM market but doesn't for the E market (in Japan). I suspect that if we were going to see a wider range of E mounts, they would have been here already...
The original Nokton 40/1.2 for E-mount was actually one of Cosina's best-sellers in Japan for a couple of years after it came out in 2017. It was usually one of the top 3-5 sellers among Cosina lenses until late 2019 but now there are many different competing relatively similar options, e.g. original 40/1.2, original 50/1.2, 35/1.2 SE, 40/1.2 SE and 50/1.2 SE and they are also competing with 35/2 and 50/2 APO-Lanthars. E-mount also got plenty of other competitive options at 35-50mm from many other lens makers in the meanwhile too.
The f1.2 Noktons are currently piled up at positions 7, 8, 9, 10, 11.
Anyway, since the 35/2, 50/2, 65/2 APO-Lanthars for E-mount have been consistent best-sellers in Cosina's lineup in Japan ever since they came out, I think Cosina will continue coming up with more APO-Lanthars for E-mount and probably designing and releasing VM versions at the same time. In the meanwhile they might keep their more experimental releases like this 50/1.5 Heliar in VM only and they'll probably put focus on expanding their X-mount offerings too.
Aug 14, 2021 at 11:49 AM
Previous versions of Juha Kannisto's message #15680003 « Official: Voigtlander Heliar Classic 50mm F1.5 VM »
