teddoman wrote: freaklikeme wrote: Fred Miranda wrote:
We are really lacking 35mm lenses now.
Zeiss, where is the Loxia 35/2 II? (Sonnar formula)
I get the impression the three main Zeiss production partners (Sony, Tamron, and Cosina) saw little value in moving forward with new Zeiss-branded or co-branded lenses. All three have done just fine, if not better, marketing under their own house brands without the price of using the blue badge.
Cosina Voigtlander is also branded. So Cosina is still paying to use a well-known photography brand, but maybe there is something preferable about the deal they got with Voigtlander and they haven't felt the need to pay up for the Zeiss name.
The Zeiss name used to be worth a lot with lenses for still photography. It's close to worthless now.