LBJ2
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 Re: In-Stock: 37MP Zeiss ZX1 full frame camera | |
Dave Sanders wrote:
LBJ2 wrote:
Criticism and critique of both the camera, the ZX1 concept and even the company that dared to address a huge gap between wildly successful smart phone photography and ecosystem to the traditional camera model is of course expected and welcome.
I think this is the biggest issue I have with the ZX1 - Zeiss is not attempting to address the huge gap between smart phone photography and traditional cameras; the opposite, in fact, they're reinforcing it. And I don't just mean with the pricing, which is clearly aimed at an older, wealthy demographic. No one who is captivated by smartphone photography feels that the thing keeping them from buying a traditional interchangeable lens camera is the ability to process RAW photos in LR on camera. No one. It's a colossal disconnect to think that's the case, a fundamental misunderstanding of what draws people to smart phone photography, which is ease of use and, uh, no processing. Fuji is much closer with their film simulations, hence why Fuji is, by far, the most popular camera among my young students. Also, connectivity. Young (and old) people who are in to smartphone photography are doing a lot with the image on their phone, one of them is not likely wanting to bump the shadows or change the WB tint in RAW.
Besides, if smart phone photographers are going to process an image beyond 'Clarendon' on Instagram, it's gonna be with Snapseed or VSCO, not LR. Heck, VSCO literally inspired an entire look and lifestyle! And if you don't know what a 'VSCO girl' or 'VSCO kid' is, well, yeah, like I said, the ZX1 is likely designed for you, not them.
If camera companies want to stop their backwards slide into irrelevance with the smartphone photographers of the world, they need to find a way to integrate their cameras with the experience; that experience is not processing RAW on fee for subscription software on a $6k camera. Develop an app, make it easy, allow it to apply tons of trendy filter packs and seamlessly work with all social apps. Even then, it's gonna be an uphill battle.
I think you are correct or close to correct. The ZX1 is not targeted to the youngers or elders that seem to make up the bulk of smart phone photography/videography. Or at least what I see iPhone/iPad usage in my own large family from teens to 90's across two continents and a few countries as well as what I observed for many years up until about 10 months ago traveling frequently between two continents.
In fact, the 6K €/$ price tells me advanced enthusiasts aka much of the FM.com community is the target audience--nobody else can come with 6K €/$ to spend on a camera/lens in 2020 who knows in 2021.
Based upon the current/early reaction of what I believe the target audience here on FM.com community, at least the ones that take the time to post logical thoughts...the Zeiss marketing team has a glacier to climb.
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