pmeheut wrote: retrofocus wrote:
As I said earlier, Leica needs to be competitive with used M camera prices on the market.
Why? Why would Leica be the only brand in the world who needs to sell new products at competitive prices with the used market?
retrofocus wrote:
If you can get a M3 for $1K, I highly doubt Leica would be able to sell a cheaper M model for $2K
Because nobody would pay more for a new body under warranty with an integrated lightmeter, etc than for a 60+ years old body?
BTW, the price of a M6 or M7 is already much more than $1K, closer the $2000-$3000 and sometimes more. Why would a new body cost less?
retrofocus wrote:
I don't see how such cheaper M camera would negatively affect the brand value.
I agree: you dont' see how because you spend your time explaing Leica's market & marketing by extrapolating your personal situation and your dreams and I do not remember you saying something right.
We’re talking about Leica here specifically and not other companies who make (or use to make) film bodies. Specifically, the M mount rangefinders, as Leica sees an opportunity to further capitalize on the increasing market for film users and those who would want (or have a want another) M mount film body. If Leica can manufacture and market a 35mm rangefinder body for a price that undercuts the used M mount film bodies, then we all win. How so?
First, the likelihood of used prices for M mount film bodies will decrease as people would rather buy a film body new (with warranty!) at either a similar or lesser cost than what’s being offered used.
Second, Leica doesn’t make any money off of the used market from sites like EBay, Craigslist, etc. By offering something new and similar to the rangefinder M mount experience, they will cut into the used market as people would buy their new camera (see above).
Granted, this is based on the assumption that the rumor is true, the new camera body will be a rangefinder with interchangeable M mount lenses AND will be cheaper...cheap enough to entice people in the market for a used M film body to buy the new rumored Leica film body instead.
Dec 30, 2020 at 11:18 PM
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