Re: Pre-order: Sony A7C Compact Full Frame ($1,798)
After letting the dust settle a bit, I am quite happy about this camera.
I doubt I'll buy one on account of the EVF, but Sony's direction is good here--SAR reports that Sony feels this will win over the DSLR and APS-C crowd. Meaning, this isn't aimed at us. We knew that, but to me, this importantly shows that Sony didn't misjudge what still shooters want, they deliberately designed a camera to function as a high-level bridge camera to get people into e-mount.
I would be very surprised if we don't see a follow up relatively soon, with the common things people here want: better EVF, higher MP, more buttons, a joystick, etc.
This release reminds me a little of Sony after it took over Minolta with SLT's. They were blazing a new segment. Those cameras had some very real advantages, and very real disadvantages, and the cameras were a bit odd and Sony was largely criticized as a tech company masquerading as a photo company. Sony also had this with the a7 series, which matured and really was superb by the 3rd gen. In both cases, there was nothing strictly comparable on the market and it started with these non-refined releases. Each time, they took several iterations to "get right", but Sony's risk and experimentation paid off massively.
I think this a7c is similar. It's going to get some people annoyed, it's a bit of a Frankenstein currently, but I think with a couple more camera in the C line and refinements, Sony will be killing it and is ahead of the curve.
Sep 21, 2020 at 12:55 PM
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