Re: NIKON NEWS -- Worse than I thought (*NOT my words).
Financially the state of the big three camera companies presents an interesting picture. It is a study in contrast between companies heavily invested in cameras, and one that is not.
Canon's current stock price is around $16.37 with a 1 year consensus target of $13.33.
Nikon's stock is at about $7.07 with 1 year target of $6.76
Sony is at $77.48 with a 1 year target of $100.55
Looking at the last 5 years,
Both Canon and Nikon will be setting new lows if they perform as expected.
Sony will be setting now highs.
The question this presents to us as consumers of high end ICL cameras is which position is likely to benefit us the most.
I can see arguments both ways.
Is it best to invest in equipment from financially stressed companies that are very dependant on the camera market, and will therefore likely focus on photographic development because it is essential to their survival to have the most competitive products in the market. It is the old back against the wall argument.
Or
Is it best to invest in a financially strong company, with a hugely profitable sensor division (that they say operates without special benefit to the camera division)? Will such a company work and focus as hard as the back against the wall companies? Will a profit at all costs company like Sony make huge investments in a deeply troubled industry like dedicated cameras? A division that is largely irrelevant to corporate profits even in the best of times. Really, why would they bother.
Sep 10, 2020 at 10:54 AM
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