Profits of course. So said Milton Friedman and most businesses obliged.
I used to spend a week each year with Milton Freedman and William Buckley every year. Many long conversations with both of them. I can assure you his views would very much align with mine.
Profits over the long term are directly correlated to customer satisfaction. Even in the short term, if the client is not satisfied with the work product and refuses to pay, it is a very unprofitable proposition.
There are unsatisfied clients who refuse the product, and refuse to pay.
There are marginally satisfied clients who pay for the current job, but don't return.
There are very satisfied clients that reengage a vendor for a service, and often refer others.
In each case client satisfaction is the key ingredient. There are whole business on the web for clients to share satisfaction levels good and bad. Gauging client satisfaction is a centerpiece of most successful companies management and planning.
Profits are inexorably linked to client satsifaction.
Sep 07, 2020 at 06:09 PM
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