Re: FF Mirrorless, what's it going to take Sony, Canon, Nikon
hiepphotog wrote: SiMuMe wrote:
So, a company that had a 5 year headstart on FF mirrorless has ~50% share of the market in Japan in March 2019. Those that had 70+% share of DSLR sales and only entered FF mirrorless less than a year ago have about 25% and ~10% market share. Hardly surprising. I'll check again in 2023.
If we recall where Sony DSLRs were, they had no option but to change. It looks like great foresight in 2019 but if they didn't do something different like focus on Mirrorless in 2013 we might not be talking about Sony's imaging business now(excl the sensor division). They did the right thing for an outsold and outperformed division. I don't begrudge them at all but also think it very shortsighted to make bold predictions within a year of Nikon and Canon entering FF mirrorless. Reason why some of us aren't bothered is our DSLR's still work and still allows us to enjoy photography. If our delay in buying the new tools results in the death of Nikon or Canon, well, they probably didn't have much of a future then.
Z lenses looking good so far though. Cameras seem like the first gen products that they are though price suggests otherwise. I expect that Nikon is not resting. I'm patient.
Same can be said about Canikon with their headstart in term of lenses and user base. It's surprising that we actually see dips in Canikon sale instead of a steady rise due to the straight convert from their DSLR users to mirrorless. Sony sale still rises indicating system switching is still happening (likely) and/or influx of new FF users (less likely).
I think both Nikon and hardcore Nikon users might want to take this more seriously. Everyone is moving full steam ahead. Don't think that in 3-4 years down the road and somehow the difference will be equalized. At the same time, you're saying you're happy with your current tools and you don't want to buy in the hype, essentially, you're hurting your brand as well. Nikon will be in trouble if their hardcore fans are sitting on the sideline waiting for things to equalize before the jump. Less revenue means less R&D which means slower lens release and longer camera cycle.
With that, I don't want Sony to have the monopoly in this market either. I just hope Canikon wouldn't be so optimistic that time will solve all of their problems like some of you suggest here. They need to do something drastic to fight for the marketshare. We don't want to see another jewelry seller like Leica.
Well said on "They need to do something drastic".
As the article in the OP mentioned, FF mirror-less is not an entry-level market today. A large percentage (or even most) users in this market will not be swayed by either:
1. lower priced entry level model (RP)
2. higher priced and overall copycat/inferior product from certain 'hardcore' brand (Z7)
Apr 28, 2019 at 04:33 PM
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