arbitrage wrote:
It is obviously not a legally binding contract BUT if they are asking you to not disclose the retailer then I agree with those that are showing respect to their business and not disclosing the retailer. I don't see why it matters for us to know the retailer anyways. Much more useful to know the accepted prices which could help us know where to place a bid on the same item. It seems they are okay with people disclosing the prices.
I agree. If they are asking buyers to not disclose the retailer, then that's essentially part of the deal. Buyers should honor that request. If a buyer doesn't want to honor that request, then they should not use Greentoe. It's a simple matter of respecting the process. Whether it's legally enforceable, I have no idea. But it's a simple request, easy to follow. I presume they have a very good reason for making it, or they wouldn't bother.
Greentoe is good for everybody, including dealers. Dealers are free to negotiate on price — but they can't advertise a price lower than the MAP. Greentoe effectively delivers a mutually negotiated price that is lower than the MAP. My guess — and this is pure unresearched speculation — is that Greentoe indirectly helps manufacturers too. If accused of price fixing, a manufacturer can say in its defense: there is no price fixing because buyers and retailers are free to negotiate a lower price, and as evidence of that: Greentoe.
Apr 09, 2018 at 08:47 PM
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