Re: Fuji Medium Format Digital System is on it's way...
chez wrote: charles.K wrote:
I think this is a great strategic move by Fuji as they will be catering to either sides of the FF market. I suspect Fuji may well be aware that Canon or Nikon will also enter into the mirrorless FF market very soon and it will be very crowded.
Fuji has expertise in MF, whereas Sony, Canon and Nikon do not, so it should not be too difficult for Fuji to compete in the MF arena.
But how big is the MF digital market? New camera(s) plus a whole suite of lenses need to be developed for a market that the latest full frame cameras from Canon and Sony are pushing into. With Pentax and Hassy already in the MF market, it\'s not like Fuji will be walking into an untouched market.
my feel, especially when drinking beer , is that the reason the medium format market is small, is that the prices are somewhat boutique prices and the insane costs keep the market tiny. A sub $6000 dollar body would completely change the dynamics of the market, seeing that we are already at near that level with many FF DSLR\'s.
In the early days sensors cost a lot relative to the rest of the camera. I don\'t believe that is much true anymore. Moore\'s law and vertical integration has, I suspect, made the cost of a sensor only slightly more expensive, say 30% more and the sensor costs are probably in the neighborhood of 20 percent of total cost.
I think that there is the real possibility of a price earthquake for medium format digital and Fuji is exactly the kind of company that is capable of a disruption and complete surprise. Build it, they will come, if the wallet does not suffer a heart attack.
The lenses, however, I suspect will have prices that hurt. Oh wait ... they already do with FF.
Sep 04, 2016 at 09:11 PM
Previous versions of Pavel's message #13709074 « Pre-order: Fujifilm GFX 50S Medium Format body ($6,499) »
, is that the reason the medium format market is small, is that the prices are somewhat boutique prices and the insane costs keep the market tiny. A sub $6000 dollar body would completely change the dynamics of the market, seeing that we are already at near that level with many FF DSLR\'s.