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  Previous versions of Lee Saxon's message #13205527 « CaNikon will have to enter the mirrorless market..... »

  

Lee Saxon
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Re: CaNikon will have to enter the mrrorless market.....


AvianScott wrote:
You can almost bet Canon and Nikon are prepared to jump in when necessary, but the current market just doesn\'t dictate it yet.


The question here though is cause and effect. Does this graph show that DSLRs are much bigger sellers, or does it show that whatever Nikon and Canon are producing are much bigger sellers? Or that whatever is a serious, rugged, professional tool for working photographers and not a flimsy menu-diving consumer electronics toy that\'s going to be replaced in a year are much bigger sellers? If instead of being complacent lumbering dinosaur followers Nikon and Canon had decided to lead and released serious mirrorless cameras, would these charts still look like this?

One of the comments that has been made is that Canon and Nikon haven\'t taken this step because it would erode sales of their DSLRs. But at a time when margins and volume are becoming a problem, moving customers from clockwork Rube Goldberg DSLRs with two-PCB mirrorless should absolutely be their goal. I can\'t believe they\'re too dumb to see that.

My theory is they don\'t think the technology is ready. Maybe like me they agree EVFs are currently only good enough in bright sunlight (but not midday, that\'s too bright and contrasty!). Maybe they\'re waiting until mirrorless can competently satisfy not just D7000 customers but D4s customers too.

Otherwise they\'re just lazy and/or stupid, which I don\'t really think is the case.



Sep 18, 2015 at 09:45 PM





  Previous versions of Lee Saxon's message #13205527 « CaNikon will have to enter the mirrorless market..... »