Adobe is totally underestimating the photography communities distain for what they are doing, similar to the way the British underestimated the importance of the Boston tea party. If they were not just concerned about the almighty dollar, they might be able to think clearer about this subject. Let\'s assume that they priced their cc product at $400 a year with a fee for upgrades that were optional based on the quality of those upgrades. They would never have to worry about pirating again and would probably bring in thousands and thousands of new customers. Almost all my small to medium-size clients who use Photoshop are not going to upgrade to cc, but are just buying CS6 and hoping for a competing product\'s success.