Re: 46.1 MP Canon EOS-3D X To Be Announced Before PhotoPlus ?
One way to think about the marketing problems both Canon and Nikon face is that the cripple-and-segment game may be about to end. Indeed, Nikon shows signs of making design decisions based on that premise.
Consider, for instance, a cripple-and-segment possibility that Canon could try to exploit if it has a great new sensor waiting in the wings. They could use it to develop what we might think of a 5Ds, a camera that would find a grateful and plentiful market. It could feature the new sensor and an excellent metering system. Autofocus could be something like 9 distributed cross-type points that all worked well. And Canon could cripple it with no servo function at all, and a low FPS rate, to distinguish it from the 5D III, and keep it out of the hands of sports shooters, birders, etc. At a 5D III price point, I would buy one in a second, and I know a lot of people share my needs. Landscapers and studio shooters would be happy, happy, happy.
But look at the marketing downside. Any such camera would imply the possibility of a high-end servo-equipped 1D body that would notably outperform the brand new 1Dx. Wouldn\'t it kill the market for that camera? I suggest that if such a sensor is to be marketed at all in a Canon camera, the whole 1Dx model future will have to be sacrificed, and existing purchasers will have to be made furious.
Meanwhile, it looks like Nikon may have adopted the arguably more rational strategy of cannibalizing your own product lines to preempt competitors from doing so. Interesting times.
Sep 25, 2012 at 05:37 PM
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