n0b0 wrote:
I doubt we\'ll see a 100-400L Mk.II anytime soon, there\'s no competition to this lens. A company, especially the major player, in an oligopoly market is usually reactive instead of proactive.
The lens itself is not a system seller like some of the more popular lenses, eg. 70-200L. With no equivalent lens from its main rival, why would Canon worry about replacing it? I\'m sure they have some designs ready \"just in case\" though.
I use to believe this too. With no rival, a new version seemed unlikely. But I changed my mind when the new superteles were announced. Then the 200-400 was announced and now there is a huge price gap between the current 100-400 and 400f5.6 to the supers. I see the 100-400 all the time and many current users would welcome the upgrade, even it was more about AF speed and better IS, not IQ.
In regards to the system seller comment, the 100-400 certainly is one of the lenses that has keep many Canon users from defecting, because as you say the competition has no real rival lens. The current lens, the 70-200f4s, the TS-Es and some of the fast primes seem to be the big draw for Canon.
Why would Canon worry about replacing it?
They\'d make a ton of money from upgraders.
Jul 26, 2012 at 09:27 PM
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